This job is with VF Corporation, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Oversees regional E2E GTM process, collaborating with the global GTM team from initial planning to market exit, aligning market nuances into global objectives and synchronizing execution across functions.
Key responsibilities include coordinating key regional GTM milestones, driving alignment between regional teams, and driving consistency in brand representation in markets that meet global objectives
Impact of Decisions
Lead and manage all regional GTM team members
Balances global brand alignment with regional adaptations, impacting brand perception and customer engagement
Typical Interactions
Global GTM and Product teams to align regional strategies with global objectives and timelines
Marketing teams to develop regionspecific campaigns that align with GTM initiatives
Individual Accountabilities
Preparation for seasonal execution - Work with global GTM team and product creation team to ensure regional milestones are aligned with objectives.
E2E process execution - Align regional strategies with global objectives and partner with global GTM team to layer regional perspectives (incl. local market demands and consumer insights) into global GTM process. Coordinate SMS for regions. Act as primary point of contact for regional GTM updates, inquiries, and feedback.
Ongoing process optimization - Partner with global team to evaluate regional GTM performance, track KPIs, and identify areas for improvement. Ensure regional collaboration and feedback into global process at correct touchpoints
Experience
6-8 years managing GTM processes, focusing on balancing global objectives with regional execution
Experience collaborating with Marketing, Sales, and Merchandising to deliver consumer-relevant campaigns
Ability to manage cross-regional milestones and on-time delivery
Essential Skills
GTM strategy alignment
Metrics and analytics expertise
Communication and influence
R