At McCann Shanghai, we're at the forefront of merging creativity with cutting-edge AI to craft bold, culturally resonant narratives. You'll redefine visual storytelling by pushing the boundaries of AI-generated content—from hyper-realistic cinematic sequences to avant-garde digital art. We're seeking an AI Art Director who thrives at the intersection of technology and artistry, transforming concepts into visually stunning, emotionally compelling experiences.
Role Overview
As our AI Art Director, you'll lead the creation of AI-powered video content that aligns with our clients' visions while exploring uncharted creative territories. You'll collaborate with cross-disciplinary teams (creatives, strategists, and productions) to develop viral-worthy, brand-defining visuals leveraging AI tools to innovate without losing the human touch.
This role is perfect for a hybrid creative: part artist, part technologist, with a relentless curiosity for AI's potential in advertising and digital art.
Key Responsibilities
AI Video Creation
Design cinematic, on-brand videos using tools like Runway, Veo, Pika, Stable Video, MidJourney, and emerging platforms.
Prompt Mastery
Engineer precise, iterative prompts to achieve consistent, high-fidelity outputs—balancing creativity with technical control.
Tool Innovation
Proactively test and integrate new AI models (e.g., diffusion-based video, 3D generation) to elevate our workflows.
Collaborative Art Direction
Partner with creative directors to refine storyboards, ensuring AI outputs align with brand identity, tone, and viral potential.
Hybrid Workflows
Seamlessly blend AI-generated assets with traditional editing/animation (Premiere, After Effects, Blender) for polished final cuts.
Trendsetting
Stay ahead of AI advancements, proposing experimental techniques (e.g., dynamic typography, AI-assisted VFX) to surprise audiences.
Quality & Speed
Deliver high-impact visuals under tight deadlines, optimizing workflows for efficiency without sacrificing artistry.
Requirements
Must-Haves
AI Tool Proficiency
Deep experience with ComfyUI, Runway, Veo, Pika, Flux Models, MidJourney, and similar platforms.
Portfolio
Mandatory: Showcase AI-driven projects (links to reels, case studies, or experimental work).
Prompt Engineering
Expertise in crafting nuanced prompts for style consistency, lighting, and narrative depth.
Artistic Vision
Keen eye for composition, pacing, and cinematic storytelling—with a flair for bold, scroll-stopping content.
Adaptability
Ability to pivot between abstract AI art and brand-compliant commercial work.
Tech-Savvy
Comfort with video editing/animation software (Premiere, After Effects) and 3D basics (Blender/Cinema 4D a plus).
Nice-to-Haves
- Hybrid Filmmaking: Experience merging AI with live-action footage or motion graphics.
- Sound Design: Sensitivity to audio-visual synergy (music, SFX, voiceovers).
- Cultural Pulse: Passion for memes, digital subultures, and viral trends
- R&D Mindset: Eagerness to prototype custom AI pipelines with opensource models. Being able to finetune models is a plus (e.g., fine-tuning models for specific brand aesthetics).