该职位来源于猎聘 In the position of Marketing Manager you will be responsible for creation and execution of all events in the territory for all brands. Management of the strategic marketing direction of the brands; support and management of brands' marketing objectives, strategies and philosophies; creation, planning, execution, recapping and post evaluation of marketing events and programs, integrate all the platforms, Music, Action Sports, Gaming and Monster Girls for Monster and the integration of marketing into key sales initiatives to build brand awareness for Monster Energy Portfolio. 在市场经理的职位上,您将负责创建和执行品牌在该地区的所有活动。管理品牌的战略营销方向,支持和管理品牌的市场目标、策略和理念。市场活动和计划的创建、规划、执行、回顾和后期评估,整合所有平台,包括音乐、极限运动、游戏和 Monster Girls等等,并将市场计划整合到关键销售计划中,以建立 Monster Energy 产品的品牌知名度。为品牌的中长期品牌战略做出贡献,在总部的指导下招募和吸引目标消费者,以及整体产品组合定位。领导/管理所有媒体/社交策略和计划开发,以确保最大化品牌知名度,以及相关的户外广告、社交战略以及印刷品、代言人和公关等。 Essential Job Functions 基本工作职能 ‐ Execute all events at all levels, including grassroots, for sports and culture relevant to Monster Energy, and our key targeted consumers. 在各个层面(包括草根)执行与 Monster Energy 相关的体育和文化活动,以及针对我们的主要目标消费者。 ‐ Entrench Monster Energy Portfolio in the local sport and culture scenes relevant to key targeted consumers. Develop and maintain relationships with opinion leaders in your market for the key image building scenes in sport, music and culture. With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes in sport, music and culture. 将 Monster Energy 产品巩固在与主要目标消费者相关的当地运动和文化场景中。 与您所在市场的意见领袖建立并维护关系,以建立运动、音乐和文化领域的关键形象。通过当地的意见领袖网络,开发新的想法,通过在运动、音乐和文化方面建立当地的形象,使品牌栩栩如生。 ‐ Share and test ideas on the ground at events during interaction with opinion leaders for potential with marketing team. 在与意见领袖互动期间,在活动中分享和测试想法,以挖掘与市场团队的潜力。 ‐ Activate and leverage global, national and regional events and properties that fit within established local market business plan, leverage local media merchandising opportunities. 激活和利用符合既定当地市场商业计划的全球、国家和地区活动和资产,利用当地媒体推销机会。 ‐ Ensure that all branding/ logo use is acceptable at events and activations, approved under the direction of the Director of Marketing. 确保在活动执行中所有品牌/徽标的正确使用,并在市场总监的指导下获得批准。 ‐ Carry out large scale, event based product sampling operations 执行活动中的大规模产品派样活动。 ‐ Control of assigned budget for both brands. 控制相关品牌的预算分配。 ‐ Grow social media fans in Facebook and Twitter through different activities or promotions. 通过不同的活动或促销活动在微信小程序、微博和抖音等平台增加社交媒体粉丝。 ‐ Search different promotional to increase sales. Manage promotional items inventory and logistics to maximize brand exposure. 探索不同的促销活动以增加销售额。管理促销商品库存和物流,以最大限度地提高品牌曝光率。 ‐ Work directly with Licensing and Apparel to determine what premium items are relevant to our international markets to maximize sales. Determine volumes for each country to ensure trimester deadlines are met. 直接与 Licensing and Apparel 合作,确定哪些优质商品与我们的本地市场相关,从而最大限度地提高销量。确定每个国家/地区的产量,以确保满足三个月的截止日期。 Position Requirements 职位要求
- Prefer a Bachelor's Degree in the field of ‐‐ Business, Marketing or similar field. 本科学历,商务,市场或相关专业。
- Additional Experience Desired: More than 5 years of experience in a Brand Management or Marketing position. 额外经历要求:超过 5 年的品牌管理或营销职位经验。
- Additional Experience Desired: Between 3‐5 years of experience in leading the execution of event, activations, and ambassadors 额外经历要求: 在领导活动执行和品牌大使方面有 3-5 年的经验。
- Computer Skills Desired: Advance user of Microsoft Office 所需的计算机技能: Microsoft Office 的高级使用技能。
- Preferred Certifications: Fast‐moving consumer goods (FMCG) industry, solid understanding of product Profit and Loss (P&L)s, experience turning consumer insights into actionable new product or marketing executions. - 必备的技能: 快速消费品 (FMCG) 行业,对产品损益 (P&L) 有深入的了解,具有将消费者洞察转化为可作的新产品或营销执行的经验。
- Additional Knowledge or Skills to be Successful in this role: Fluent English 胜任此岗位的其他知识或技能: 流利的英语。 * Please submit your resume in English for faster application processing. 请提交英文简历,以便更快地处理申请。