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该职位隶属于
Business Manager - Operations
Mission Statement
:
Define, plan and ensure implementation of product marketing strategies in assigned area to meet business objectives and in line with global product strategy. Oversee all marketing activities, and support Sales organizations in driving sales and services of respective products.
Main Accountabilities
- Creates, plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
- Establishes product marketing targets and budgets. Ensures their achievement through regular oversight, and definition and implementation of improvement plans as needed.
- Develops and implements annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market.
- Coordinates market analyses with Product Marketing team and Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
- Drives sales efficiency by ensuring appropriate product knowledge (technical and sales) for each Sales person. Ensures know-how sharing and cross-collaboration.
- Ensures (with HR Manager support) that the area of responsibility is properly organized, staffed, skilled and directed. Coaches, motivates and develops direct and indirect subordinates within HR policies.
Knowledge, Skills And Experience
- Bachelor degree or above;
- Minimum 5years marketing working experience in related field;
- Familiar with medium voltage products and related market;
- Outstanding communication and interpersonal skills expected, and willingness to travel;
- Have good team work spirit;
- Good English and computer level.
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