该职位来源于猎聘 职责描述: 1、负责新媒体矩阵(主要为微信公众号、视频号、视频号直播间、公域、私域)内容产出及推送,包括选题、选稿、排期等; 2、策划并落地执行公众号、视频号裂变增长活动,以粉丝增长和阅读量为指标; 3、具有创新思维,能够在技术涌现的时代跟进最新技术并深入浅出地进行内容输出; 4、完成上级领导交办的其他工作任务。
- Content Output and Dissemination Take charge of the content output and promotion across the new media matrix, which mainly encompasses WeChat Official Accounts, Video Accounts, Video Account live - streaming rooms, as well as public and private domains. This includes tasks such as topic selection, content curation, and scheduling to ensure engaging and timely content delivery.
- Growth - Driven Activity Planning and Execution Devise and carry out fission - growth activities for WeChat Official Accounts and Video Accounts. Measure the success of these activities based on metrics like fan growth and reading volume, aiming to expand the user base and enhance content reach.
- Innovative and Trend - following Content Creation Possess innovative thinking and the ability to keep up with the latest technological trends in this era of rapid technological advancement. Produce in - depth content that resonates with the audience, leveraging emerging technologies.
- Ad - Hoc Task Completion Accomplish other work assignments designated by your superiors. These tasks may vary according to the immediate needs of the new media operation. 任职要求: 1、本科及以上在读,每周工作不少于5天;计算机科学、软件工程、数学、法学、广告学、市场营销、新闻传媒、设计等相关专业优先; 2、对科技领域,例如大数据、人工智能、虚拟现实、元宇宙等领域保有高涨的热情和持续的探索; 3、有较强的文字功底,有较强的逻辑能力和理解能力; 4、具备数据收集、数据分析和报告撰写能力; 5、有短视频剪辑能力、PS基础能力、PR、AE使用经验; 6、有科技、人文等领域微信公众号、视频号、小红书账号等IP运营经验优先。
- Educational Background and Schedule Currently enrolled in a bachelor's degree program or higher, with the ability to work at least three days a week. Majors in computer science, software engineering, mathematics, law, advertising, marketing, news media, design, or other related fields are preferred.
- Interest in Technology Exhibit high enthusiasm and a continuous drive for exploration in the technology sector, especially in areas such as big data, artificial intelligence, virtual reality, and the meta - verse. This interest will fuel your understanding and creation of relevant content.
- Writing Skills Demonstrate strong writing proficiency, coupled with robust logical thinking and comprehension abilities. These skills are crucial for crafting high - quality, engaging content across different new media platforms.
- Data - related Abilities Have the capacity for data collection, analysis, and report writing. Understanding user behavior through data analysis will help optimize content strategies and improve the effectiveness of new media operations.
- Multimedia Skills Possess video - editing skills for short - form videos, basic Photoshop (PS) capabilities, and experience in using Premiere Pro (PR) and After Effects (AE). These skills enable the creation of visually appealing and professional - looking content.
- Operation Experience Previous experience in operating WeChat Official Accounts, Video Accounts, Xiaohongshu accounts, or other IPs in the technology, humanities, or related fields is a plus. This experience will contribute to a better understanding of platform - specific operations and user preferences.