Position Summary
We are seeking a dynamic and results-driven Marketing Manager to support our go-to-market (GTM) initiatives in Greater China. This role will be instrumental in driving lead generation and managing integrated marketing, with a focus on content and event marketing. The ideal candidate is a creative thinker with strong project management skills and a passion for delivering impactful marketing campaigns.
Key Accountabilities
Campaign Planning & GTM Execution
- Manage campaign budget and planning for GREC to ensure ROI
- Execute lead generation integrated campaigns across SEM, social media, webinars, industry events, etc…
- Collaborate with sales to align GTM strategies with business objectives.
- Ensure consistency in messaging and branding across all materials.
Content Marketing
- Develop content marketing strategies and ensure the execution
- Lead the development of China specific
- Lead the creation of marketing assets including videos, capability decks, brochures, and leaflets, etc…
Event & Association Management
- Organise, execute, support customer events, trade shows, sports partnerships, and other brand activation.
- Coordinate logistics, vendor management, and post-event reporting.
- Manage relationships with trade associations and industry bodies.
- Leverage memberships to enhance brand visibility and networking opportunities.
Qualifications, Experience and Skills
Bachelor's degree in Marketing, Communications, Business, or related field.
3–5 years of experience in B2B marketing, leads generation, preferably in logistics or related industries.
Proven experience in digital marketing, event planning, and content creation.
Strong analytical skills and proficiency in marketing tools and platforms.
Excellent communication and project management abilities
Equal Employment Opportunity (EEO)
DP World is committed to the principles of Equal Employment Opportunity (EEO). We strongly believe that employing a diverse workforce is central to our success and we make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, gender, disability, race, religion or belief. By submitting your resume and application information, you authorize DP World to transmit and store your information in the world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualification for this or other job vacancies.
About DP World
Trade is the lifeblood of the global economy, creating opportunities and improving the quality of life for people around the world. DP World exists to make the world's trade flow better, changing what's possible for the customers and communities we serve globally. With a dedicated, diverse and professional team of more than 114,000 employees from 162 nationalities, spanning 78 countries on six continents, DP World is pushing trade further and faster towards a seamless supply chain that's fit for the future. In Asia Pacific, DP World employs almost 10,000 people and has ports and terminals in 18 locations. We're rapidly transforming and integrating our businesses -- Ports and Terminals, Marine Services, Logistics and Technology – and uniting our global infrastructure with local expertise to create stronger, more efficient end-to-end supply chain solutions that can change the way the world trades. What's more, we're reshaping the future by investing in innovation. From intelligent delivery systems to automated warehouse stacking, we're at the cutting edge of disruptive technology, pushing the sector towards better ways to trade, minimising disruptions from the factory floor to the customer's door.