该职位来源于猎聘 岗位职责:
- Marketing Data Management & Analysis: Responsible for data import, cleaning, integration, and basic analysis to support the operation of marketing automation systems, providing data insights for strategy formulation. 营销数据管理和分析:负责数据导入、清洗、整合及基础分析,支撑营销自动化系统运行,为策略制定提供数据洞察 2. . Data Visualization & Statistical Analysis: Utilize Excel/BI tools to complete operational data statistics, generate visualization reports, and deliver analytical conclusions to optimize data presentation logic. 数据可视化与统计分析:
运用Excel/BI工具完成运营数据统计,生成可视化报告并输出分析结论,优化数据呈现逻辑。
- User Persona Tagging System Operations: Participate in the optimization and iteration of user tagging systems, establish tagging rules, manage tag archiving, and drive the implementation of precision marketing scenarios. 用户画像标签体系运营:
参与用户标签体系优化迭代,制定标签规则并完成标签归档,推动精准营销场景落地。
- Content Material Standardization Management: Oversee marketing material classification, version control, and CMS system uploads to ensure content compliance and efficiency. 内容物料标准化管理:
负责营销素材分类归档、版本管理及CMS系统上传,确保内容合规性与调用效率。
- Cross-Platform Content Operations Support: Assist in brand social media content operations (WeChat & Douyin) to enhance content dissemination effectiveness. 全平台内容运营支持:
协助品牌方社交媒体的内容运营(微信&抖音)提升内容传播效果。
- Campaign Execution & Resource Coordination: Support full-cycle marketing campaign execution, including material preparation, process alignment, and cross-departmental collaboration to ensure campaign success. 活动执行与资源协调:参与市场活动全流程支持,包括物料准备、流程对接及跨部门协作,确保活动顺利落地。
- General Marketing Department Support 市场部其他日常工作支持 任职要求:
- Bachelor degree or above, marketing-related or quantitative fields (statistics, mathematics, computer science, information engineering, etc.); 本科/研究生在校生,市场相关专业或统计学、数学、计算机、信息工程等专业;
- Self - motivation, enthusiasm, positive attitude, good at teamwork;自我激励、热情、态度积极,善于团队合作;
- Excellent written and spoken English; 熟练的英语口语与书写技能;
- Good at Office software (Word, Excel, PPT); experience with data analysis tools and visualization platforms preferred; 熟练应用office办公软件(Word, Excel, PPT),能够熟练使用数据分析软件、数据可视化软件优先;
- Work at least three days a week, prefer consistency of at least three months. 每周至少3天到岗工作,连续工作3个月优先考虑。 我们可以提供: 资深带教老师,可以全方位了解市场相关信息。 免费班车、多样的午餐、丰富的下午茶及0基础专业的培训。 公司地址:上海市青浦区拓青路88号,您可以通过以下交通方式抵达:
- 公司班车(徐浦线、莘庄线、浦东线、杨浦线、长宁线、虹口线)/青浦园区班车
- 公共交通:地铁17号线→青浦9路公交车/青浦13路公交车