该职位来源于猎聘
- Brand Promotion and Marketing Strategy
- Responsible for the overall brand strategy planning and implementation of the hospital, formulating and executing the annual brand promotion plan to enhance the hospital's brand awareness and reputation.
- Conduct in-depth analysis of the target customer groups, develop precise marketing strategies, and oversee their implementation to increase the hospital's market share.
- Monitor industry dynamics and competitor situations in the healthcare field, conduct market research and analysis, and provide data support for hospital decision-making.
- Maintain good cooperative relationships with media outlets, plan and execute public relations activities such as press releases and media coverage to increase brand visibility for the hospital.
- Business Promotion and Marketing
- Responsible for packaging and promoting new medical service products of the hospital, formulate marketing plans and implement them to enhance the market recognition and acceptance of new products.
- Responsible for packaging and promoting the hospital's team of experts, create a renowned physician effect, and enhance the influence and appeal of the hospital's expert team.
- Plan and execute collaborative projects with experts from other hospitals to enhance the hospital's professional influence in specific fields.
- Offline Activities and Cross-Industry Collaboration
- Plan and execute various offline activities to enhance interaction and customer loyalty between the hospital and target clients.
- Maintain and expand strategic cooperation with high-end enterprises, develop and execute joint marketing activities through cross-industry collaborations, high-end market client activities, and activities targeting expatriate communities to achieve resource sharing and mutual benefits.
- Team Management
- Responsible for building and managing the marketing department team, formulating departmental work plans, and overseeing their implementation to ensure the achievement of departmental goals.
- Responsible for the formulation and execution of the marketing department budget, cost control, and improvement of resource utilization efficiency.