Key Responsibilities:
● Responsible for SEO optimization and content maintenance of the company's global website. Develop and execute search engine optimization strategies and overseas promotion plans aligned with corporate objectives.
●Monitor and analyze core website data, propose SEO improvement solutions for website architecture, content experience, and other aspects, and enhance search visibility and visit quality.
●Conduct keyword research and analysis, develop and implement optimization strategies for core keywords , and continuously improve the target website's rankings on major search engines.
●Track core SEO metrics (e.g., traffic, keyword coverage, user behavior) on an ongoing basis, regularly output data analysis reports, and drive optimization iterations based on data.
●Closely monitor competitors' dynamics and algorithm updates of major search engines, respond quickly, and adjust SEO strategies to maintain competitive advantages.
Qualifications:
●Bachelor's degree or above;with experience in overseas tool-type products are preferred.
●Fluent in English (listening, speaking, reading, and writing), which can be used as the daily working language.
●Over 5 years of dedicated experience in overseas SEO, with a deep understanding of the ranking mechanisms and technical details of search engines such as Google, and proficiency in mainstream SEO tools and methodologies.
●Excellent data analysis capabilities and market sensitivity, able to quickly develop and adjust promotion strategies based on data changes.
●Strong execution skills, good cross-team communication and collaboration abilities, strong sense of responsibility, and emphasis on teamwork.
岗位职责:
● 负责海外官网的SEO优化与内容维护更新,结合公司战略制定并执行搜索引擎优化策略及海外推广计划
● 监控和分析网站核心数据,对网站架构、内容体验等方面提出SEO改进方案,提升搜索可见性与访问质量
● 关键词调研与分析,制定并落实核心词与长尾词优化策略,持续提升目标网站在各大搜索引擎中的排名
● 持续跟踪SEO核心指标(流量、关键词覆盖率、用户行为等),定期输出数据分析报告,基于数据驱动优化迭代
● 密切关注竞争对手动态及主流搜索引擎算法更新,快速响应并调整SEO策略以保持竞争优势
任职要求:
● 本科及以上学历,具备海外工具类产品相关经验者优先
● 英语听说读写流利,能作为日常工作语言
● 5年以上海外SEO专注经验,深刻理解Google等搜索引擎的排名机制与技术细节,掌握主流SEO工具与方法论
● 具备优秀的数据分析能力和市场敏感度,能依据数据变化快速制定并调整推广策略
● 执行力强,拥有良好的跨团队沟通协作能力,责任心强,注重团队合作