Company Overview:
JE Humanoid Robotics Division is dedicated to developing and promoting advanced humanoid robot products, aiming to enhance human life and work efficiency through innovative technology. We are seeking a creative and execution-oriented marketing professional to join our team and help expand brand influence across multiple digital channels.
Location:
Shenzhen/ Shanghai base (primary office), with flexible partial remote work options. Requires
domestic travel across China
(including but not limited to industry exhibitions, product launches, client visits, or market research events; travel frequency depends on project needs, estimated 10-20 days per year, with travel expenses reimbursed), covering major cities such as Beijing, Shanghai, and Guangzhou. Travel supports offline marketing activities, partner negotiations, and market promotion to ensure nationwide brand impact.
Employment Type:
Full-time
Reports to:
Division Director
Key Responsibilities:
- Website Management & Optimization:
Handle daily maintenance, content updates, and SEO optimization for the JE humanoid robot product website, ensuring accurate, engaging content that improves user experience and conversion rates. - WeChat Official Account Operations:
Plan and execute content strategies, including article writing, product news, technical insights, and user engagement activities to boost follower activity and retention. - Weibo Account Operations:
Manage the official JE Weibo account, posting real-time updates, product demo videos, and industry news; leverage hashtags, interactions, and collaborations to increase exposure. - Douyin (TikTok) Account Operations:
Create short videos (e.g., robot demos, behind-the-scenes, user stories), optimize for algorithm recommendations, and organize challenges or live streams to enhance brand appeal among younger audiences. - LinkedIn International Promotion:
Operate the LinkedIn page for overseas markets, publishing English content, industry insights, and B2B opportunities to build global professional networks and drive international brand visibility and partnerships. - Cross-Platform Content Strategy:
Develop an overall marketing content calendar, ensure consistency across platforms, monitor data analytics, analyze user feedback, and conduct A/B testing to refine strategies. - External Promotion PPT Preparation:
Prepare PPT materials for the division's external promotions, including investor roadshows, partner meetings, industry exhibitions, and media communications; integrate product highlights, technical data, and market insights to ensure visually appealing and logically structured presentations that support business development and brand promotion. - Joint Venture Marketing Support:
Assist with the WeChat official account operations for JE's joint venture company Dongjie Zhikong, including content planning, posting, and interaction management; support related market activities, such as jointly participating in domestic exhibitions (e.g., CES Asia, China International Robot Show), executing on-site branding, material distribution, and interactive activities; handle event execution, data collection, and follow-up reporting during travel, track ROI, and report performance. - Team Collaboration:
Work closely with product, design, sales teams, and the joint venture to gather feedback and convert it into marketing assets; ensure all content complies with company policies and legal regulations.
Qualifications:
- Education:
Bachelor's degree or above in Marketing, Communications, Digital Media, or related fields preferred. - Experience:
2-5 years in digital marketing or social media operations, with preference for backgrounds in tech/robotics/hardware product marketing; familiarity with domestic platforms (WeChat, Weibo, Douyin) and international ones (LinkedIn); experience with joint ventures or cross-company collaboration preferred. Skills:
Proficiency in content creation tools (e.g., Photoshop, Premiere, Canva, PowerPoint/Keynote) and analytics tools (e.g., Google Analytics, WeChat Data Assistant).
- Strong copywriting, visual design, and PPT creation skills, with ability to independently plan creative content.
- Knowledge of SEO, SEM, and social media algorithms, with a data-driven marketing mindset.
Certain level of English proficiency:
Fluent in reading and writing English marketing content (e.g., LinkedIn posts, product descriptions, international collaboration emails); CET-6 or equivalent communication level required; overseas marketing experience preferred to support global platform operations and cross-cultural communication.Personal Attributes:
Innovative thinker with strong execution skills and team collaboration, including cross-departmental coordination; interest in AI and robotics technology, with quick learning ability; resilient under pressure, adaptable to fast-paced environments and domestic travel demands.