Purpose & Overall Relevance for the Organization:
Scout, Secure and Manage the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World
He/she will achieve this mission by:
- Creating Training, Running and Outdoor Sports Marketing Vision for GCA and provide input on Social Media Brand Communication
- Executing and managing annual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plans
- Consistently and creatively communicating brand messages, values, and image
- Developing and optimizing partnerships within GCA
Key Responsibilities:
- Support the development of sports marketing strategies and plans for training, running & outdoor categories aligned with GCA business strategies and in line with global guidelines.
- Working closely with the team to design comprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g. product costs, race and event sponsorship, etc.)
- Responsible for the effective application / implementation of contractual rights granted on the local level
- Develop activation plan for Running/Outdoor Race and Training Events; working closely and aligning with seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).
- Develop a mid / long term strategic plan with running community in the local market in close cooperation with Senior Managers
- Working with Product & Marketing teams, support all major product initiatives via External Partners, Social Media, Events, etc.
- Develop and drive unique marketing activities that support the business goals
- Manages product and service plans and leads team to provide world class/best in class service to assets
- Manage Sports Marketing Working Budget for assigned category
- Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.
- Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately
- Develop the procedures and systems to control and track the distribution of promotional products
KPI:
- Effective use of assigned budget
- Manage execution and close year at budget
- Brand value index for Event and Race is increasing
Knowledge, Skills and Abilities:
- 10 years of experience in marketing required.
- Bachelor degree required and advanced degree in business or related fields preferred
- A passion for and an understanding of Sports, esp. Running & Training category
- Experience on working with Sports Associations and Race Organizers
- Strong communication, influence skill and leadership
- Strong project management skill
- Good Interpersonal skills
- Good analysis and computer skill
- Microsoft Office: Advanced
- English: Advanced
- Local Language: Fluent
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.