Position
MISSION STATEMENT
This role is responsible for developing and executing Greater China E-Commerce strategy, maximizing sales revenue, acquiring new clients, and ensuring a premium omnichannel customer experience in alignment with global brand standards.
Main Responsibilities
- Develop and Implement Localized E-Commerce Strategy
- Create and execute effective strategies for the development and management of FENDI's E-Commerce channels in Greater China.
- Collaborate with global and cross-functional teams (Merchandising, Visual Merchandising, Digital Marketing, and Marketplace Operations) to drive business growth.
- Leverage consumer insights, competitor analysis, and market trends to define and optimize the e-commerce and merchandising strategy.
- Data-Driven Business Analysis
- Utilize digital performance data to generate meaningful analyses, forecasts, and KPI reporting.
- Monitor and evaluate action effectiveness, track target achievement, and provide data-guided recommendations.
- Online Merchandising & Assortment Planning
- Lead online product selection and assortment strategy in collaboration with the Merchandising team, based on user behavior and sales results.
- Optimize site merchandising, product highlighting, and user experience to enhance conversion.
- Client Engagement & Services
- Develop and execute client engagement strategies through WeCom (1-to-1 and 1-to-many communication).
- Optimize Client Service activities, monitor sales performance.
- Product & Stock Management
- Oversee pricing, inventory, order processing, accounting, and fulfillment operations.
- Global Collaboration & Reporting
- Serve as the key business contact for global e-commerce teams, providing clear market insights, aligned planning, and timely and accurate reporting.
- Cross-Functional Collaboration
- Work closely with internal teams, agencies, and customer service to ensure premium online customer experiences—including content accuracy, visual excellence, and seamless user flows.
- Performance Marketing Partnership
- Collaborate with Marketing/Digital teams to enhance performance advertising initiatives and drive high-quality traffic to e-commerce channels.
- Omnichannel Business Development
- Act as a key stakeholder in omnichannel initiatives, supporting client data integration and stock sharing to enhance the seamless customer journey.
- E-Commerce Functional Development
- Partner with IT and Omnichannel Operations teams to define business requirements, oversee project execution from a business perspective, and conduct UAT to ensure timely launch of e-commerce functionalities.
Job Responsibilities
STANDARD LEVEL OF COMPETENCIES
- Experience: At least 7 years of related working experience in Luxury / Fashion industry.
- Education: Bachelor's or advanced degree holder in marketing / EC or related disciplines.
- Skills:
- E-Commerce operation (DTC & 3rd party) on-hands experience is MUST
- Influencing and interpersonal skills for driving results in cross-functional team setting
- Project management and reporting tools' knowledge
- Proficient in Microsoft Office Excel, PowerPoint and E-Commerce IT tools
- Excellent command in written and spoken English
- Personality:
- Strong logic thinking, attention to details and strong customer-centric mindset
- Strong communication and teamwork
- Proactive and goal orientation
- Creativity and passionate