该职位来源于猎聘 Main Job Tasks and Responsibilities
- Marketing Campaign Development & Execution
- Design, implement, and evaluate multichannel marketing campaigns targeting HCPs and patients, ensuring alignment with brand strategy and business goals.
- Leverage digital and traditional marketing channels to maximize reach and engagement.
- Monitor campaign performance, analyze data, and optimize strategies to achieve measurable outcomes.
- KOL Engagement
- Build and maintain strong relationships with national-level medical experts, academic institutions, and professional associations.
- Organize and lead advisory boards, expert forums, and medical education programs to gather clinical insights and shape brand strategies.
- Collaborate with KOLs to develop and disseminate scientific content that supports brand positioning.
- New Product Launch Preparation
- Conduct comprehensive market research, competitive analysis, and patient segmentation studies to identify opportunities and challenges.
- Develop and execute go-to-market strategies, including messaging frameworks, brand positioning, and training materials for internal and external stakeholders.
- Ensure seamless coordination with cross-functional teams to meet launch timelines and objectives.
- Stakeholder Management
- Manage partnerships with distributors/commercial partner and third-party vendors to ensure alignment with brand goals.
- Negotiate contracts and ensure compliance with company policies.
- Cross-Functional Collaboration
- Work closely with Sales, Medical Affairs, Market Access, and Regulatory/R&D teams to align strategies and achieve business objectives.
- Facilitate effective communication and project coordination across departments to ensure seamless execution of initiatives.
- Project Management
- Manage ad-hoc projects based on business needs, ensuring timely delivery and alignment with strategic goals.
- Develop project plans, track progress, and provide regular updates to stakeholders. Education and Experience Must-Have
- 3+ years of pharmaceutical marketing experience, preferably in chronic disease areas such as respiratory, diabetes, or cardiovascular.
- Bachelor or master degree in Medicine, Pharmacy, Life Sciences, or related field.
- Deep understanding of China's healthcare business environment, including regulatory and market dynamics.
- Proven ability to translate market insights into actionable strategies and measurable business outcomes.
- Strong negotiation skills and experience managing KOLs and external partners.
- Excellent communication, presentation, and interpersonal skills. Preferred
- Experience with China early access programs (e.g., Boao and Greater Bay Area initiatives).
- Proven track record in new product launches (pre-launch -12 to 24 months).
- Familiarity with marketing tools and data analytics platforms. Why Choose this Position?
- Pioneer Innovative Therapies: Lead the charge in bringing cutting-edge respiratory therapies to market, addressing unmet medical needs and improving patient outcomes in a high-potential therapeutic area.
- Professional Growth & Development: Join a fast-growing, agile organization that prioritizes your career development through continuous learning opportunities and exposure to cross-functional projects.
- Work in a dynamic and supportive environment where your contributions will have a direct impact on improving patient outcomes.