Assistant Brand Manager(Beauty)

Job Purpose:

To manage the marketing activities for a portfolio of brands, tracking performance and looking for new opportunities to develop the business and achieve the sales and profit targets"

Key Accountabilities

In addition to following Lane Crawford's policies and procedures, key accountabilities include, but are not limited to:

Sales and Profit

To assist Brand Manager to maximize sales efficiency to achieve agreed KPl's performance
To negotiate with vendors in a thorough but fair manner to secure exclusive ranges/brands and optimize the profit margin
To evaluate weekly sales performance by brand, identify issues and develop appropriate tactical marketing activities to improve performance
To be proactive in understanding the competition, and take action to minimize any loss of Lane Crawford market share
To fully understand supplier cost structure and logistics costs
To provide updates to relevant parties on key costs and expenses related to buying where necessary
To work with Brand Manager to develop sales and marketing plans and actions to ensure the business meets the agreed vendor targets for season
To work with the store to review sales performance by brand and align actions to drive sales, marketing activities and work together to make recommendations for changes and improvements to maximize sales potential of the brand portfolio in store
To ensure that all materials for the monthly promotional calendar are submitted on time by the vendor
To arrange and follow up the update of Beauty & Wellbeing VM display, and request VM approval for all marketing materials

Merchandise Management

To assist in purchasing an appropriate range of merchandise for own bought E-business Beauty & Wellbeing brands
To work closely with Brand Manager and Store Operation Team on planning and maintenance of planogram in each store
To be innovative and keep abreast of upcoming trends and products by reading cosmetic-related articles
To be familiar with both local and overseas market situations and trends
To monitor sell-outs, ensure optimal inventory (key hero items are never out of stock, slow movers are in minimal quantities) and review/ recap sales performance after sales events
To demonstrate a desire to understand and communicate the latest trends to customer sand staff
To provide accurate knowledge and information to sales staff for them to communicate with the customers

Marketing Management

To work with Brand Manager to plan strategically the annual roadshow calendar, aiming to maximize the sales opportunity for Lane Crawford
To plan the seasonal marketing calendar for brand portfolio, ensuring they are sensitive to the customer base
To develop specifically the marketing activities for E-commerce to appeal to our online customers
To ensure all exclusive brands are fully supported with marketing activities that support the strategic direction of the brand and LC
To oversee the execution of each brand marketing activity and provide support as required
To ensure that all materials for the weekly promotional calendar are submitted and executed on time by the vendor
To take lead in the Beauty & Wellbeing divisional beauty events that build the LaneCrawford and brand image and drive sales
To actively initiate and take lead in the collaboration with various vendors, from a corporate level with aim to anchor our partnership and drive sales
To analyse and evaluate the results of each promotion activity, building on success and areasfor improvement in future campaigns

Business Development

To work with the Brand Manager to identify, plan and implement new business opportunities in China
To work with the Brand Manager on the cosmetics strategy for new brands and major renovation projects
To manage the business relationship with cosmetic vendors involved in the business category
To identify opportunities to grow and develop existing brands, Develop strategies to improve performance in under-performing brands
To identify potential opportunities for growth within existing categories

Relationship Management and Communication

To work with vendors and show support and appreciation to encourage vendor commitment to Lane Crawford through activities such as roadshows, seminars and partnership programs
To work closely with Group Marketing and Communication Team to deliver the brand image to the end customer through the correct communication channels
To attend all new brand training and refresher training as appropriate and ensure staff can provide accurate knowledge and information to the customer
To demonstrate a desire to understand and communicate with store staff and customers through weekly meeting / store visits
To act as the key contact point with mall management for their communication with Lane Crawford Beauty & Wellbeing Division
To assist to follow up counter touchup /upgrade with internal departments and vendors so as to ensure timely installation and sales plan

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