About This Position
- The opportunity to create a new model that doesn't exist in the industry: super brands, B2B2C, 2BCRM, a new model in the beauty industry.
- The opportunity to accumulate new marketing methods such as e-commerce, private domain and membership.
What you´ll do
- Directly manage salon owners and hairstylists to boost their awareness, affinity and loyalty to Schwarzkopf Professional and Shiseido Professional.
- Build and optimize the private domain traffic loop, covering enterprise WeChat, groups, Moments, official accounts, etc., aiming at key metrics like new user acquisition, retention, activation, conversion and repeat purchase.
- Devise private domain operation plans, oversee the execution, conduct regular reviews and iterations, and develop operation SOPs.
- In light of user traits and needs, and leveraging hot topics and marketing opportunities, plan and execute activities for user acquisition, marketing and product promotion.
- Operations of the Mini-Program, including daily management such as marketing campaign planning, product management, inventory management, and activity management, as well as product iteration.
What makes you a good fit
- Full-time bachelor's degree or higher years in user operations, over 2 years' hands-on experience in private domain traffic ops (enterprise WeChat essential). Priority given to those with beauty/hairdressing industry exposure.
- Familiar with WeChat ecosystem's private domain strategies and regulations. With remarkable project portfolios.
- Excellent user perception and operation planning skills. Capable of independently devising daily private domain operation blueprints and diverse content/activity plans.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.