Key Roles & Responsibilities
:
- Work as CE business partner for category & EC team, working with category MKT/shopper and EC team to support data/reporting request, channel deep dive analysis, give a set of KPI definition cross channel/category.
- Monitor core category metrics (e.g., GMV contribution rate, repurchase rate, cross-purchase rate) and conduct attribution analysis to identify growth bottlenecks or opportunities.
- Integrate e-commerce platform data (e.g., Tmall, JD, Douyin) with consumer behavior data to analyze online shopping paths, promotion conversion efficiency, and traffic allocation logic.
- Provide data support for category expansion/contraction decisions to avoid resource waste and focus on high-ROI areas. Build a "data-insights-action" closed loop to ensure rapid translation of analytical findings into business tactics.
- Drive advanced BI tool adoption (e.g., Power BI, Tableau) to develop automated monitoring dashboards for real-time alerts on key metrics (e.g., price sensitivity, competitor dynamics)..
Business Expertise:
- Digital Analytics Expertise : SQL/Python for large-scale data extraction and modeling
- BI tool development (Power BI/Tableau) to automate monitoring and alerts for key metrics
- Collaborative Leadership: drive cross-functional teams (shopper/marketing/EC sales) to implement data strategies, establishing an "analysis-decision-execution" closed loop
- Efficiently manage data product development cycles to ensure deep alignment between analytical tools and business needs
Problem Solving:
- Unify dispersed research and business data to build comprehensive consumer profiles, avoiding decisions based on partial information
- Bridging the Gap Between Digital Tools and Business Needs ,to ensure data products (e.g., BI dashboards, alert systems) directly address business pain points
- Break down data silos and develop cross-domain reporting
- Establish an agile analysis closed loop to shorten the "insight-decision-action" cycle
Nature & Area of Impact:
- Overview of category & E-com development opportunity and risk, to ensure precise resource investment.
- Build one single source of truth, to give a nature KPI/methodology to evaluate performance and potential.
- Impact scope will be in whole category and E-com
Interactions / Interpersonal Skills:
D
- As category & E-com BP, working with shopper/MKT/E-com teams.
- Specific interpersonal include Communication Skills , Collaboration,Influence
Care to join us. Find out what life at Haleon is really like
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
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Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Important note to candidates:
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