该职位来源于猎聘
- Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable & sustainable growth;
- Comprehensively understand the market and customer dynamics in assigned key account to provide excellent services to customers and build up strong working relationship with customers;
- Work with Field Sales to deliver revenue and volume targets for the key account channel by focusing on sales drivers (distribution, visibility, pricing, merchandising/ promotions);
- Develop/use tracking and reporting tools to monitor the sales performance
- Support superior to negotiate the key account annual contract;
- Monitor and manage annual trade expenditure to help superior control the ROI;
- Analyze and define the account growth opportunities, make proper suggestions to superior for decision making
- Analyze and review business data to provide further improvement action plans
- Identify potential opportunities, communicate those and recommend possible solutions to superior
- Work out customized promotions in assigned account aligned with Marketing & Trade Marketing strategy;
- Work out analytical report for quarterly and review annually new items investment;
- Coordinate the field sales team/Trade Marketing/Supply chain to ensure the best in-store performance
- Ensure that all the brands and assortments are properly listed, implemented and merchandising;
- Monitor and check store's performance to ensure store implementation as company policy;
- Pro-actively coordinate related departments for market information and support;
- Share monthly OFR tracking report with operation team;
- Communicate OOS tracking report with relevant parties;
- Champion and embed GCS understanding, control, ownership and execution within GCR to achieve an effective audit rating - 与O2O负责人一起制定平台策略,生意计划,确保可持续增长 - 全面了解市场发展以及与客户保持紧密合作,主导T2T会议以及年度框架合同签订 - 针对平台生意的增长机会进行分析规划,制定符合公司的决策 - 与前线销售/渠道营销/线下客户经理一起确保完美门店执行 - 负责相关数据的分析追踪(业绩/上架/分销/曝光) - 确保生意执行符合合规要求 职位要求:
- College degree or above; CET 6 or above
- Great at Word, Excel, Power Point
- At least 6 years experience in FMCG sales, with at least 2 years of O2O key account management or trade marketing in FMCG, better with dark store experience
- Familiar with MT key players in the market
- Strong selling and negotiation skill
- Good communication skills
- Resilient and can work under pressure - 大学或以上,英语6级别或以上 - 精通Word/Excel/PPT - 至少6年快消品经验,至少2年O2O 平台/客户管理经验或闪电仓/仓店经验 - 熟悉现代渠道的大客户 - 强力的卖进以及沟通技能 - 优秀的沟通技巧 - 具有韧性,能抗生意压力 百事(中国)有限公司包括其在华分支机构及关联公司尊重和保护您的个人信息权利,并承诺依据中国个人信息保护法律、法规规定合法、正当、必要和诚信的原则处理您的个人信息(包括个人敏感信息 )。 由于百事公司在全球范围内开展业务,我们可能需要基于人力资源管理等合理业务目的而将您的个人信息传输和/或存储在位于您所在国家以外其他国家(例如:美国)的服务器和数据库中,我们承诺遵守中国有关个人信息跨境传输的法律法规的规定,请前往PepsiCojobs网站,点击候选人首页最下方隐私政策中"中国"隐私政策(即,"百事的应聘者个人信息告知和处理函")部分以详细了解我们如何处理你的个人信息。 如您主动向我们提供您的简历信息或其他个人信息,则视为您已经充分理解并确认接受百事的隐私政策。我们还会在招聘过程中提供我们的隐私政策并再次获得你的明示同意处理你的个人信息。如您对此有任何疑问的或者,请勿提交简历信息或其他个人信息。