工作职责:
Business Context and Main Purpose of the Job
- The key job role is to lead Innovation Appraisal and BKS program. This includes:
- Responsible for product performance evaluation based on deep consumer and technical insight
- Generate and support appealing claims based with robust methodology development
- Responsible for Home Care Product Knowledge based selling (KBS) or science communication. Generate technology-based product story and demos to demonstrate product superiority.
- Interaction in a multi-disciplinary business environment, providing a critical link between the business, particularly the R&D team, and external authorities
Main Accountabilities
Consumer Insight
- Gain consumer insight for innovation project, margin improvement project. Identify consumer needs for product and package development
- Understand market trends, needs and competitor moves.
- Screen product prototypes through modelling, testing
- Validate product options, gain consumer evidence for new product development
Claim
- Develop novel methodologies or revises existing methods to support claims.
- Generate attractive claims based on both consumer and technical insights
- Translate claims into demonstrations that are consumer relevant and drive innovation understanding with consumer, customers, PR/Adv agencies.
- Monitor competitor claim trend monitor
- Lead claim workshop and claim roadmap
Appraisal
- Support prototype screening via appraisal methods
- Build appraisal capability
- Independently plans and executes several short-term tasks in parallel.
- Plans and executives technical and experimental tests with experts or monitor the test being done by other functions.
- Evaluates and summarizes data independently.
- Interprets unexpected results/observations and recommends next steps.
- Monitor competitor formulation trend and summarize the data independently
Demo
- Develop compelling demo to support innovation product
- Lead demo committee to feed business needs.
- Generate technical selling stories and present in a engaging way
Critical success Factors for the Job
Key Skills
- Be creative.
- Skilful on appraisal and chemical test
- Be sensitive on claims and know how to avoid risk while not weaken claims too much.
- Good bias for action, brings a sense of urgency to getting things done, focus on results, drives simplification for processRelevant Experience
- Education ideally master's degree in chemistry, nutrition science, sensory science, biology science, any of the Physical Sciences.
- 1-3 years' experience and substantial track record in a Category R&D function
- Experience in claims / clinical- Project Management experience will be preferred
- Basic understanding of legal marketing law and product regulations regionally or globally
任职条件:
Same as above.