Job Description:
- Establish and Monitor (if the modification is necessary) the China strategy of SM portfolio in collaboration with cross function teams and global franchise team, ensure realisation of business plan objectives
- Competition analysis of relevant sub-segments: Identification of changes and trends
- Monitoring and if necessary modification of marketing strategy of particular sub-segment
- Phrasing and implementation of marketing strategy and make sure the result of tactics and actions on the track
- Closely collaborate and continuously provide guidance to regional sales and marketing teams for events planning and controlling
- Project management (all phases) for the add hoc task force of SM business
- Represent and lead Ferring China SM marketing team in national and international marketing events
- Leads, or strongly influence, cross-functional teams within Ferring to achieve business initiatives and/or improve process.
- Build up marketing team competencies, team capabilities and talent pipeline.
- Responsible for the allocated marketing budget
- Mentor and develop team members as appropriate
- Achieve the IMS performance and finance budget of SM in China
- Establish and maintain professional relationship and partnership with external KEEs and medical society in China。
- Establish and maintain professional relationship and partnership with external commercial partners, provide essential
- support and guidance so that they can achieve business goals
- Management of internal stakeholders in close agreement with medical team, CE team, commercial team, training team, finance team, MAGA, Medical, SNO and BD, etc.
- Bachelor's degree level in Business/ Marketing and/or Science but relevant experience supersedes education requirement
- Business fluent in English
- 12+ years Industry Experience, and 5+ years Marketing Experience.
- Strong hospital business background with specialty brands
- Strong business acumen with strategic and logical mindset
- At least 5+ years' Team Management experience , exceptional team and people engagement skills
- Background in gastro or pediatrics therapeutic areas would be a plus
Location:
Ferring China M&S