Job Description
Product Marketing Specialist will be responsible for delivering Product Development marketing deliverables for New Energy sport utility vehicles.
Responsibilities
- Assist marketing representative for assigned future product programs, representing the voice of China market and the target customer and serve as the subject matter expert on pickups and off-road sport utilities
- Support the key deliverables for Product Marketing Manager on developing and obtaining consensus within the JMC Ford Product Development organization for the following:
- Strategic intent of the programs for China brand/product portfolio
- Target customer definition and nameplate brand positioning
- Identification of product innovation and feature opportunities as well as required services and experiences to win over and delight customers
- Integration of market brand strategy (both primary and vehicle line brands) into vehicle line product assumptions
- Development of market equation (volume, mix, revenue, variable marketing, and fixed marketing)
- Futuring of segment, competitive set, vehicle product needs, and customer requirements
- Ongoing product improvement, profit improvement, and complexity reduction efforts
- Support marketing research team to deliver research requirements
- Collaborate with the accessories team to ensure accessory plan is in place at vehicle production start
- Support marketing communications (brand, digital, social, PR, etc.) team with the vehicle marketing launch process
Qualifications
- A bachelor's degree in engineering or marketing; MBA preferred
- 5+ years experience in marketing, product planning, or product development, preferably within automotive industry
- Knowledge of automotive industry, segmentation, competitive environment, and target customer profile development
- Understanding of marketing's role in the product development process
- Understanding of customer needs assessment, automotive product development, and market research
- Exceptional data analysis skills
- Ability to effectively communicate and persuade others
- Ability to champion Ford, China market, and the customer within the cross-functional program environment
- Strong people relationship skills
- Excellent problem-solving skills; ability to generate ideas and work out practical solutions with cross-functional teams
- Knowledge and insight of current China off-road/ boxy SUV & Pickup segment
- Fluent in English, spoken and written