该职位来源于猎聘 Position: Senior E-commerce Manager Location: Shenzhen Mission of the Role As Senior E-commerce Manager, you will act as the business owner of moodytiger's global (ex-China) online business, with a clear mission: turbocharge growth and establish moodytiger's "second growth engine." This role goes far beyond operations — you will drive aggressive business expansion, define category strategy, and build and lead an global E-commerce team, cultivating talent and shaping it into a high-performing growth engine that delivers sustainable user and revenue growth. Key Responsibility
- Business Growth Ownership: Develop and execute the annual growth strategy and user acquisition/retention roadmap for the global online business (Shopify site). Take total P&L ownership, accountable for topline sales, profitability, and long-term business sustainability.
- Data-Driven Leadership: Track key business KPIs (traffic, conversion, AOV, inventory turnover), identify performance gaps, and implement actionable plans to close them.
- Category & Product Strategy: Partner with Product & Merchandising to identify high-potential product categories and consumer needs. Proactively identify online-exclusive product opportunities, ensuring the assortment drives growth.
- Marketing & CRM Excellence: Lead marketing, CRM, and lifecycle campaigns for the official site. Oversee promotional planning, content creation, and campaign execution, with a focus on aggressive user growth and brand equity building.
- Team Leadership: Build and lead a global E-commerce team, cultivating talent and fostering a high-performance, results-driven culture.
- Omnichannel Synergy: Drive online-offline collaboration to maximize cross-channel traffic, data integration, and customer experience across all touchpoints.
- Customer & Market Insights: Act as the voice of the customer to influence site experience, content, and product strategy, ensuring relevance and loyalty in global markets.
- Cross-Functional Collaboration: Work closely with overseas retail, product & merchandising, logistics, brand & marketing, and other cross-functional teams to ensure smooth operations and a consistent brand experience globally. Qualification Requirements
- 7+ years of global E-commerce (DTC) experience, with proven success leading growth and owning total P&L responsibility.
- Strong leadership and team-building skills, with at least 5 years of team management experience.
- Strong track record as a business builder, not only an operator: able to set vision, craft strategy, and drive execution with speed.
- Highly data-driven, with the ability to translate insights into growth actions.
- Entrepreneurial mindset, resilient, and thrives in fast-moving environments.
- Fluent in Mandarin and English (spoken and written).
- Fashion, online retail, luxury, or sports industry background preferred. About moodytiger Founded in 2018, moodytiger is a global children's sports lifestyle brand, dedicated to crafting products tailored to the needs of children. Our product lines cover tennis, swimming, surfing, skiing, skating, golf and more. Specifically, our hero leggings have been the top-selling product in the children's clothing category over multiple years. With the highest environmental standards, lightweight & burden-free wearing characteristics, and zero restraint wrapping, our products are designed to empower children aged 4-16 to embark on all kinds of explorations comfortbly and joyfully. Our Mission, Vision and Values Mission: By offering innovative and superior products, we create a safe and comfortable active lifestyle for children, inspiring them to explore the world with boundless freedom and joy. Vision: To become the world's leading children's active lifestyle brand, sparking joy and opening up endless possibilities in their lives. Values: Dare To Explore, Quality With Love, Diversiplay Together