Key Responsibilities
●Develop, launch, and manage integrated marketing campaigns across channels including email, paid media, social media, webinars, and events.
●Collaborate with internal teams to define campaign goals, target audiences, messaging, and creative assets.
●Monitor and optimize campaign performance through A/B testing, budget management, and performance analysis.
●Track campaign KPIs and prepare clear reports with actionable insights for stakeholders.
●Ensure campaigns are aligned with company strategy and support regional/local marketing needs.
●Partner with sales teams to nurture leads and improve conversion throughout the funnel.
●Stay up to date on marketing trends, tools, and best practices to continuously improve campaign effectiveness.
Qualifications
●Proven track record of managing successful campaigns end-to-end.
●Proficiency in English; additional languages are a plus.
●More than 3 years of experience in marketing, with a focus on campaign management or digital marketing.
●Familiarity with paid media platforms (Google Ads, LinkedIn Ads, Facebook Ads).
Nice to Have
●Knowledge of SEO/SEM and content marketing.
●Experience with creative tools (e.g., Canva, Adobe Creative Suite).
●Background in B2B software or technology marketing.
●Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, or similar).
●Strong analytical and reporting skills; ability to turn data into insights.