About the Role
We are seeking a commercially driven and strategically minded Strategic Marketing Manager to join our team in Shanghai. This role demands clear leadership in developing and executing global and regional segment strategies, driving cross-functional alignment, and delivering customer-centric value in fast-paced markets. The ideal candidate brings a proven business and commercial background, ideally paired with technical expertise or industry experience in electronics, consumer goods or Automotive.
Key Responsibilities
- Lead the development and execution of global and regional segment and action plans: Define where and how to play across key markets
- Drive cross-functional collaboration with Commercial, Technology & Innovation (T&I), Business Line (BL), and Marcom teams to ensure strategic alignment and flawless execution
- Set and own segment-specific targets and key milestones, ensuring measurable impact and accountability
- Shape technology roadmaps in close partnership with T&I to support innovation and long-term growth
- Define and implement value pricing strategies in alignment with Business Line leadership
- Lead marketing communications planning with our Marcom team to strengthen customer experience positioning and brand visibility
- Champion new ways of working, fostering internal collaboration and building strategic partnerships along the value chain
Required Competencies
- Leadership & Execution: Demonstrated ability to lead strategic planning and drive execution across global and regional teams
- Business & Commercial Acumen: Proven experience in strategic marketing, business development, or commercial roles, ideally within automotive, electronics or consumer goods sectors
- Industry Expertise: Additional technical or engineering background in Engineering Plastics or related materials is a strong advantage
- Engages Others: Builds collaborative relationships, communicates effectively, and drives team engagement
- Strategic Mindset: Demonstrates strong business acumen with a global and forward-thinking approach
- Delivers Value: Executes with precision, manages performance, and maintains a strong focus on results
Qualifications
- Master's degree in Business, Marketing or related field; MBA or advanced technical degree preferred
- Minimum 5 years of experience in strategic marketing or commercial roles, preferably in electronics or consumer goods
- Strong analytical and strategic thinking skills with a track record of successful cross-functional collaboration
- Fluent in English and Mandarin
- Experience in multinational environments and matrix organizations is a plus
What We Offer
- Competitive compensation and benefits
- A collaborative and innovative work culture
- Opportunities for career growth and global exposure
- A chance to shape the future of engineered materials and advanced applications