Responsibilities
Execution of brand tactitcs
Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;
Develop brand promotional materials and training
Develop brand DA, promotional slides, publication if needed and internal traing materials; Train Field Force on product strategy and POA;
Support to develop brand plan & management & cross-functional leadership
Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
Position Responsibilities
Accountable
Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development;
Shared Accountability
BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team;
Education And Experience
Qualifications:
Bachelor degree or above, major in Medical or Medicine Good command of oral & written English 1-3 years marketing experience or 2 years DM/local marketing experience
Technical Skills Requirements
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies:
- Functional/Technical Skills
- Acts Decisively
- Seizes Accountability
- Grows Self
- Change Agile
- Self Awareness
- Commits to "One Pfizer"
- Peer Relationships
Expect candidates to demonstrate these commercial /management competencies
- Market, Customer, and Competitor insight
- Strategic and operational business/Market planning
- Market Execution
- Marketing Innovation
- Data analysis, interpretation and communication
- Performance and program metrics
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research