Overview
- Drive campaign strategy planning and execution to ensure seamless collaboration with agency to support HQ media team, manage media operations for Beverages/Foods brands, and handle post-campaign performance management and deliver post-buy insights.
Responsibilities
- Develop and implement media strategies tailored to China's media landscape, enhancing brand relevance.
- Oversee reach planning for all reach media such as MSP, digital, OOH, Hot drama, etc., utilizing tools from media research firms to ensure effective reach planning and optimal tool usage.
- Handle planning and execution for all type of media.
- Oversee spot plan management and ensure KPI alignment with AOP.
- Monitor and optimize campaign performance, coordinating with media operation teams, BU media teams and agencies to ensure success.
- Conduct post-campaign management, including media performance tracking, post-buy governance, and performance reviews.
- Support planning for annual operation plan, master plan, and competitor analysis, etc.
- Assist the media lead in executing various projects as needed.
- Mentor junior colleagues in campaign planning and provide ongoing support.
- Ensure accurate internal support for monthly campaign trafficking, maintaining alignment with client-specific strategic directions.
Qualifications
- Bachelor's degree or higher.
- 4+ years of experience in media strategy and planning.
- Expertise in brand media strategy planning with experience in 2C industries such as FMCG, e-commerce, 3C, Auto and 4A media agencies.
- Strong collaboration and stakeholder management skills, with the ability to build and grow relationships, influence without authority, and navigate a matrix organization.
- Proven ability to thrive in fast-paced, demanding, and deadline-driven environments.
- Fluency in both spoken and written Chinese and English is a must.
- Excellent project management and organizational alignment skills.
- Strong attention to detail.