职位描述
The Head of Global Media Planning and Buying of Anker Innovations is responsible for the media planning and procurement of all brands at the group level. His/her scope of work includes but is not limited to the following:
Deliver a consistent gold standard media planning & buying service for the business.
Ensure the working media budget is efficiently and effectively optimized.
Ensure the highest possible return on investment for the company media to contribute to increasing market penetration and competitive presence.
Ensure that the global brand directives can be effectively and efficiently brought to life in the market, through the right media agency resource.
职位要求
任职资格:1、Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
2、Proficiency in MS Excel, PowerPoint, and Word.
Key Responsibilities :
Lead a team of media planners and ads placement to support the brand team in media investment decisions.
Lead the team to execute the media plans with both in-house resources and external media partners / agencies.
Work with Martech team to adopt the latest ads tools / build analyzing models to ensure maximum efficiency.
Actively searching for emerging media platforms and advise Brand and Marketing managers on Media opportunities.
Management of the media planning and buying between the media partners/ agencies and the company.
Media contract negotiating and budget control by using accurate reporting systems.
Adapt global guidelines for local implementation.