该职位来源于猎聘 Position Summary
The Assistant Manager, Product Marketing will support the head of product in driving the growth and success of our hardgoods business. This position will support the sales and marketing teams with impactful go-to-market plans for new product launch, disseminating product information through retail training.
Emphasis will be placed on developing the custom fitting business and supporting sports marketing activities to support local professionals. The ideal candidate will have a strong understanding of the local business culture and a passion for sports marketing. Essential Functions and Key Responsibilities:
- Product Planning 35%:
- Support the Head of Product during preline phase with sample and demo product planning, documentation and sample management.
- Collaborate with cross-functional teams, including sales and supply chain logistics, to ensure seamless timely delivery of sample and demo clubs.
- Support the head of product in the creation of go-to-market materials like sales sheets, product presentations and training materials.
- Co-working with Demand Plan and Finance on the creation of item master.
- Support Demand Planning and Sales with Buy plans.
- Custom Fit 35%:
- Support the head of product in driving the growth of custom fit business.
- Help to create and conduct training programs to enhance the fitting experience to our fitting accounts.
- Work with the fitting accounts to enhance and improve our service offering to the consumers
- Analyze market trends and customer insights to identify opportunities for growth and improvement.
- Sports Marketing 30%:
- Support sports marketing to service local talents with best equipment (both hardgoods and soft goods) to enhance the brand image. Knowledge and Skills Requirements:
- Strong organizational and analytic skills
- Strong MS Office (Excel, PPT, Word) skills
- Strong communication and problem-solving skills
- Positive and good patience
- Good time management skills, comfortable of meeting multiple deadlines
- Proactive, independent, and creative thinking
- Collaborative and team player Education, Work Experience, and Professional Certifications:
- Bachelor's degree or above
- At least 5 years overall work experience in consumer goods industry (B2B, B2C) preferred
- Work experience to cover GCA (China, Hong Kong, Taiwan)
- Working experience in sales ops, customer service and supply chain logistics preferred
- Knowledge of local business culture in GCA (China, Hong Kong, Taiwan)
- Fluent in English and Mandarin