- Ownership for portfolio life cycle management, drive product/portfolio growth
- Drive Voice of the Customer activities that result in the enhancement of our program / product portfolio while validating new, sustainable differentiated opportunities, and coordinate with upstream team to expand products pipeline
- Performs quantitative market opportunity assessments (i.e. market sizing, driver assessment, growth rate estimations) and customer segmentation analyses
- Frame a business case based on market assessment, competition landscape analysis and product concept winning strategy and value proposition
- Prepare for Launch materials and conduct launch activities
- Setting strategic pricing guidelines, developing, and improving marketing tools and conducting sales trainings
- Lead the customer engagement in the project, keep good coordination with KOL, conducting the engagement with the quality of deliverables.
- Actively participates in internal sales and marketing meetings, customer events as well as international trade fairs and conferences.
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