Under the guidance of the Consulting Manager or Director, collaborate with the team to:

Conduct desktop research and macro analysis based on the project's industry market, draft market analysis reports, and refine foundational brand strategy principles. Conduct qualitative research as required by project specifications.
Master conventional brand strategy frameworks and develop brand project proposals (including upstream brand strategy, product architecture, and marketing communication plans).
Copywriting (30%)
Communicate strategic concepts with logical clarity and precise, standardized language
Demonstrate creative thinking and adaptability across writing styles and creative formats
Master industry-specific terminology and linguistic conventions to craft consumer-attracting brand messaging grounded in strategic depth
Client Communication (20%)
Assist in managing daily project operations under the guidance of a Consultant Manager or Director, with the goal of becoming the primary client contact
Maintain regular communication with clients to build trust
Proactively identify business opportunities under guidance from the Consultant Manager or Director to expand the depth and breadth of client collaborations
Project Management (20%)

Under guidance from the Consultant Manager or Director

Holistically plan project timelines and deliverables, with clear understanding of project milestones
Ensure project delivery efficiency and quality
Handle contract execution and payment tracking for project-related commercial matters

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