该职位来源于猎聘 Job Description:
- Drafts creative briefs, research/test summaries with agency POV
- Leads Agency and Brand in consumer understanding – discussion guides, summaries
- Liaises with media planning
- Responsible for project time management
- Participates in creative briefing and review of advertising concepts
- Prepares timing plans and ensures team's project delivery to timing
- Develops and distributes Project Books for each production job
- Writes daily production updates and distributes to the client and agency team
- Manages the approval process (agreed presence of key clients at different stages of the creative and production process)
- Ensures client sign off on every stage of production
- Runs regular internal and external status, review and presentation meetings
- Leads Agency and Brand Team in consumer understanding – collects and distributes agency, client, and third party research/news
- Manages financial control of creative projects
- Supervises monthly budget report / ensure timely distribution
- Writes competitive flash reports
- Writes bi-annual competitive review / collaborates with media
- Collects and distributes monthly share report from the client
- Initiates and runs business building ideation sessions
- Tracks progress of Total Work activities assigned to other agencies. Position Requirements: Bachelor degree or above. 3+ years related working experience in advertising company, 4A agency working experience is preferred. Excellent oral and written skills in EN and CN. AUTO client service working experience.