Job Information 职位信息
Senior Brand Manager manages, builds, and grows our partners' eCommerce activities on Tmall, and other marketplaces. The ideal candidate will be a leader - who takes lead of all aspects of our brands' go-to-market strategies and possesses the core competencies of team management, business strategic planning and project management.
高级品牌经理负责管理、建立并提升我们品牌在天猫、京东等其他电商平台的业务运营。理想的候选人应具备领导力——能够全面主导品牌对接市场的策略,并拥有团队管理、商业战略规划和项目管理的核心能力。
To be successful in this role, you will have excellent stakeholder management skill, a strong commercial and analytical mindset.
在该岗位上取得成功,您需具备出色的相关角色管理技巧,以及强大的商业意识和分析能力。
Essential Duties and Responsibilities 主要职责
- Drive revenue growth on marketplaces across China through a data-driven approach across a portfolio of brands 通过数据驱动的方法,驱动旗下多品牌在中国各大电商平台的收益增长
- Develop and implement the strategy and joint business plan with our brands to create mutually beneficial sales and marketing plans, and owning revenue and profitability growth of each brand partner 与品牌方共同制定并实施联合商业战略,创建互利共赢的销售与营销方案,全面负责各品牌合作伙伴的营收及利润增长
- Oversee the eCommerce channels' operation and campaign delivery by leading the cross-functional teams 领导跨职能团队,统筹电商渠道运营与营销活动落地执行
- Establish and maintain relationships with client partners by offering ideas and constant project updates 通过持续提供创新方案和项目进展更新,建立并维护与客户伙伴的战略关系
- Conduct analysis of brands performance using multiple data sources and tools on a regular basis to ensure that performance is continuously optimized across all touch points 定期整合多源数据与工具进行品牌表现分析,确保所有触点持续实现效能优化
Qualifications任职要求
- Bachelor degree or above, major in e-commerce and marketing 本科及以上学历,电子商务、市场营销相关专业
- 8+ years of hands-on experience in account management, project management, digital marketing, or trading. 8年以上客户管理、项目管理、数字营销或贸易领域的实操经验
- Experience in eCommerce or online marketplace (D2C, Tmall, JD, Alibaba, etc.) is a must. 必须具备电商或线上平台(D2C、天猫、京东、阿里巴巴等)运营经验
- Excellent communication skills in English and Mandarin. 优秀的中英文书面及口语沟通能力
- Able to work under pressure and manage multiple timelines. 能够在压力下工作,并同时管理多个项目进度
- Independent, highly motivated with a success driven approach. 独立性强,自驱力高,结果导向
- Strong analytical and data management skills. 出色的数据分析与管理能力。