Job Description
- Coordinate brand and marketing efforts in Hong Kong and Macau, break down headquarters goals, develop and implement regional brand marketing and communications strategies, achieve growth targets, and evaluate marketing effectiveness.
- Responsible for the implementation of regional digital marketing, social media, official website, offline events, and other communication channels.
- Collaborate with partners to oversee the execution of brand communications and public relations events in Hong Kong and Macau.
- Collaborate with partners to oversee the localization and regional reuse of brand campaigns, copywriting, and video assets.
Job Requirements
- 5+ years of relevant experience; fluent spoken English and Cantonese; long-term overseas study experience is a plus.
- Familiarity with the Hong Kong and Macau environment, strong Chinese and English writing and data analysis skills, and a strong focus on international media content topics such as Facebook, YTBD, Instagram, and TT, with a keen sense of topic trends.
- Local media connections preferred.
- Develop insights and perspectives on topics related to technology, automobiles, brands, and overseas users, and a passion for China's new energy vehicle market.
- Qualified aesthetic sense and visual design and production capabilities.