Purpose & Overall Relevance for the Organization:
This role is to
- Lead the C4C concept creation and implementation of retail design concepts and solutions for GCA through Flagship Stores and the Pilots architectural design- ensuring locally relevant design solutions that are also on-brand - bringing global retail creative direction to life for GCA
- Develop retail design concepts and solutions that create brand desire for Chinese consumers and set worldclass standards for the image of the adidas brand in GCA, and enable GCA to successfully implement the global vision
- Inspire a winning culture and drive operational excellence through leadership of the Retail design architecture team, and collaboration with the HQ & other markets
- Interact the Global development & landing of Global new concepts and the optimization of all consumer touchpoints to elevate consumer impact in GCA.
Key Responsibilities:
Management- Lead a team of channel marketing professional driving premium experiences in retail architectural environment, own retail and franchise
- 360 digree management of execution budget across all channels
- Drive the cascade of Global Retail concept guidelines to GCA related team on the architecture elements, but not limited to the other concept rollout tools including long term ISC and digital experience or servieses
- Orchestrate and gather input on current and future retail concepts and formats, digital and physical experience topics based on local customer/consumer and channel distribution needs
- Lead the capture and consolidation of input across all channels of GCA to inform and influence Global HQ-CE to ensure concepts and stories land with impact
- Become the Market communication counterpart for the Global HQ Consumer Experience team
- Validate global deliverables on current and future key store concepts, digital and physical experience, and other Consumer Experience topics are in line with China input.
- Drive strong partnership with local execution team ensuring brand look and feel lands correctly in key stores across China. Monitor design execution across channels and formats according to concept guidelines
- Drive the design review & approval process cross key stakeholders for flagship stores/ new concept pilots, as well as manage the approval process with Senior Leadership Team if required.
- Continue to optimize & develop a stronger design architecture vendor pool and lighting design vendor pool with NTP, ensuring high quality of delivery to the China market
- Additional projects as agreed
- Be responsible on design execution cost review and managing cost efficiency for Flagship/ pilot stores of GCA
Team Management
- Coach and mentor team members on an ongoing basis, driving a focus on personal development
- Foster a highly empowered and motivational working environment that encourages diversity of thought
- Instill a team culture in which all important issues are discussed openly and constructively
- Promote a high-performance culture by setting clear objectives, expectations and individual goals
- Evaluate the hard and soft competencies of your team on a regular basis and provide timely feedback and guidance to drive continuous learning
Key Relationships in adidas:
- HQ Consumer Experience
- HQ Brand Units
- China Brand Activation
- China Business Units
- China Store Design & Construction
- China Finance
- China Procurement
- China Ominichannel
- China Retail Expansion
- HK & TW counterpart
Key Relationships outside adidas:
- Government Authorities
- Landloards
- Agencies, Architects
- Vendors, Supplies
Knowledge, Skills and Abilities:
- Strong presentation, communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
- Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions
- Fluent spoken and written Mandarin and English.
- Regional languages an advantage, but not required
- Willingness to travel upwards of 20% of time
Requisite Education and Experience / Minimum Qualifications:
- 8-12 years architectural design/ interior design industry working experience
- Progressive channel marketing and consumer experience expertise
- Regional expertise desired
- Sporting Industry experience desired
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.