Responsibilities
- Build and maintain excellent rapport with key distribution partners, providing timely and professional support (pricing, supply coordination, samples, program execution, etc.)
- Lead business planning with distributors, including target setting, quarterly business reviews, and corrective actions to ensure revenue, booking, and design-win goals are met
- Work closely with distributor sales teams to expand market coverage, identify new opportunities, and promote the company's full portfolio of solutions
- Collaborate with internal teams (Sales, FAEs, BD, Product Line Managers, Operations) to deliver strong channel support and exceed customer expectations
- Drive execution of channel programs, incentive schemes, and promotional activities to maximize distributor engagement and performance
- Provide market insights, competitive intelligence, and feedback from distributors to influence regional sales strategies and product positioning
- Regularly report on distributor performance metrics, pipeline health, and forecast accuracy
Qualifications
- Bachelor's degree in Business, Engineering, or related field.
- 7+ years of experience in the semiconductor, electronics, or related technology industry.
- At least 3 years of distribution/channel management experience in China.
- Strong negotiation, relationship management, and conflict resolution skills.
- Deep understanding of the Chinese electronics distribution ecosystem, including major distributors, local design houses, and manufacturing customers.
- Professional, highly organized, and able to manage multiple priorities in a fast-paced environment.
- Strong communication skills in Mandarin and English; able to deliver presentations and lead discussions.
- Willing and able to travel frequently across China.
Desired Qualifications
- Master degreed MBA or advanced degree preferred.
- Proven track record of managing top-tier distributors and achieving revenue and design-in growth.
- Experience in developing and executing channel programs, incentive structures, and promotional campaigns.
- Ability to define and execute channel strategies, set measurable objectives, and drive accountability with partners.
- Self-motivated, proactive, and collaborative team player able to work independently.