工作职责:
What Will Your Main Responsibilities Be
Part 1 - Working with Sales and Marketing teams in China to Accelerate strategic customer and channel management and execution capabilities . – 50%
Examples of the areas of focus;
- Build Category Growth Strategies for our Customers with clear value drivers that are connecting into the Brand experience and innovation organisations.
- Build Revenue Growth management capability in Sales and Marketing to accelerate our strategic pricing roadmap including winning investment models that connect our 6P's with our customer strategies.
- Deliver Beauty Selling capabilities that drive perfect connected instore and online execution.
- Create best in class tools, point of sale materials and trade stories and playbooks and deliver training for these that will accelerate operational efficiency and effectiveness
- Ensure the innovation strategy delivers the channel growth strategy through deploying the right pack price architecture across all channels to optimise revenue and profit.
Part 2 - Global lead for digital commerce capabilities and performance management 50%
- Partner our Global Social first experts as well as Digital leaders across the organisation to build a community of best practice for Digital Commerce and Social First into Commerce.
- Deliver Capability building across digital commerce archetypes globally - Marketing place, social, omni, quick commerce by working with subject matter experts globally and harnessing their expertise to codify this into training programme and materials.
- Performance management of digital commerce channels globally to identify areas of opportunity and challenge and use to focus on what matters and prioritise capability efforts.
What You Will Need To Succeed
Essential Experience - non negotiable - this will get you on the list
- Global Mindset – the global part is critical for you to be able to do this job…
- Douyin & beyond - you know Douyin operating model really well but you also have experience across other platforms and Omni Channel – ideally across a number of markets ( South East Asia or India)
- Prior experience in a customer facing role with execution / operational experience
- Global experience – either working in a global organisation or in a global role – mindset is what matters
- Category Management experience – you've led a category growth strategy into customer execution.
- Training capabilities – to design, create and deliver the capability agenda – not just wait for someone to tell you what is needed
Preferred experience - this will move you up the list
- Revenue Growth Management transformation – you understand the drivers of revenue growth and how this will deliver against pricing strategy.
- Shopper Marketing capabilities - true knowledge of shopper behaviour to ensure we are designing the right assets and tools for perfect store and online execution.
Skills – non negociable
Focussed Skills
Turn data quickly into story telling -
Interpret platform analytics into action plans - be able to evaluate quickly performance, pivot and move forwards.
Track record of Influence without line management and success through collaborative leadership.
Confidence in board room situations, clearly able to quickly simplify the complex.
Proactive, challenger mindset
Standards of Leadership
(Strategic thinking and writing; communication and storytelling; Stakeholder Management; Lateral Influence without Authority; Process Thinking (Discipline); Ability to join the dots and show the big picture, building collaborative relations). Accountability and Responsibility – can work effectively as part of a virtual global team / independently
Key Interfaces
- Sales and Marketing
- General Management and Customer Strategy and planning
- Consumer and Marketing Insights
- Innovation teams and processes
- Perfect Store and Perfect Launch execution
- Investment effectiveness and Promotional Strategy optimisation
- Digital Commerce Commuity of best practice.
任职条件:
Same as above.