Brand Marketing Management
1) Develop winning strategies and plans to deliver brand building target.
2) Lead category development, identify key business drivers.
3) Lead media strategy and strong execution to improve brand building.
- Key Initiative Implementation
1) Plan and implement initiative product development and positioning.
2) Online & offline launch campaign coordination & implementation.
3) Maximize initiative ROI.
- Resources management:
1) Prioritize investments and resources allocation for driving business results and cost effectiveness.
Requirements:
Solid experience in Marketing management in FMCG multinational working environment.
Proven track record of new product launch, strategy planning, communication plan, media planning, budget management and innovative and consumer centric trade campaign.
Hands-on experience in agency management and cross team project coordination.