DESCRIPTION OF THE POSITION
Labbrand is looking for a proactive and persuasive Market Research Manager, based in our Shanghai headquarters. You will work with us to deliver insights and understandings through innovative methodologies to open up possibilities. You will grow trust-based client relationships, share your ideas to develop client-ready solutions, support cross-department collaborations including business development and knowledge sharing, and lead a skillful and multicultural team to deliver excellence.
DETAILED RESPONSIBILITIES
Thought Leadership
- Assist Market Research Director to capture internal best practices as well as develop/learn and apply innovative methodologies to meet specific goal, such as Focus Group, In-depth Interview, Semiotic Study, Emotional Inquiry, Ethnography Research on traditional qualitative research formats, but can also involve a wider range of varied techniques including Social Web tracking, Biometrics, Quantitative Techniques etc.
- Contribute to content development: article, presentations, etc…that reflects Labbrand thought leadership on market research topics
Client Engagement
- Collaborate with Business Department to activate existing clients and develop new clients. Supervise or take charge of market research proposals, attending pitch meetings and presentation meetings.
- Take lead of project proposals preparation, pitch meetings and presentation meetings.
- Facing client, provide efficient and effective communicate with client, during and after project completion to enhance client loyalty.
Project Excellence
- Lead to organize project flow, including plan research fieldwork, supervise design questionnaires, moderation and analysis in research projects with a great sense of accountability for project methodology and goal and in respect with time constraints.
- Assist to take control of the report quality and run final report to clients.
- Coordinate with other departments for cross-department projects.
Team Development
- Assist Market Research Director to guide team to learn new knowledge and techniques.
- Coach the team, conduct performance evaluation and improve the quality of team members on a regular basis.
Note: this responsibilities list is non-exhaustive.
REQUESTED COMPETENCIES
General Competencies:
- Result oriented and customer orientation
- Strong sense of accountability and responsibility with integrity and trust
- Ability to progress autonomously and strong learning ability
- Collaborative sense
- Cross cultural Sensitivity with proficiency in English as well as Mandarin
Education and Work Experience:
- Master degree or above, major in marketing, sociology or humanities related field is a plus
- As least 5-7 years' work experience in qualitative research, with a minimum 1 year in a role include the management of a research team
- Quality acumen with an attention to details
- Systematic thinking and capacity for abstraction
LIFE AT LABBRAND GROUP
At LABBRAND Group, you are inspired and enlightened to find your passion and strength to build a humanized world by mastering branding.
You get the freedom to explore and embark on new territories.
Consultants have the annual job rotation opportunity to experience the ecosystem of branding.
BU Directors have the opportunity to be exposed to the 2nd BU to strengthen their leadership and inspire more Labbrandians.
You also have the opportunity to work in other global offices to experience different culture.
Our well-equipped learning platform support your self-growth anywhere and anytime.
You are enabled as a brand expert
to be in tune with the latest state of the art in the branding field. You will find inspiration to be switched on, on tune with the trends and always learning.
You are access to trendy magazine subscriptions and global top trainers to be in tune with the latest state in branding field.
You always learn from thought leadership of BU directors setting new standards with authority.
You experience our CSR and branding methods used to amplify ideas to change the world.
You will experience the quality of life and you will be inspired to discover the past, current and the future.
You are access to exhibitions/events to gain inspirations.
You experience a number of selectied residences, homes that embed our values of design and experience during business travel.
Well-being and Health is a focus, you will have inclusive monthly cultural lunches, quarterly fine wine & spirits tasting and yearly outing.
We pursue excellence of a team, you will work with caring directors and for the leading and rising brands.
We provide clear and substantial salary progression at entry level.
You will work with the best team on leading and rising brands to pursue excellence.
You will be rewarded quarterly performance bonus to recognize the excellence team work.
Our transparent and accessible management gives clarity of the path forward.