Location:
Shenzhen
Job Responsibilities
Plan and execute marketing campaigns targeting international markets, including online events, exhibitions, seminars, product roadshows, and partner activities. Collaborate with sales and product teams to ensure alignment with market demands, driving sales conversion and brand exposure.
Lead content marketing initiatives, rapidly producing high-quality materials such as product manuals, case studies, whitepapers, demo videos, and customer training resources. Ensure accurate and effective communication of hardware product features and advantages across global markets.
Work closely with product, sales, R&D, design, and other departments to ensure marketing materials align with product specifications and facilitate efficient implementation of sales and branding campaigns.
Drive online exposure in international markets via social media, email marketing, SEO/SEM, and other channels to enhance lead engagement and product conversion rates.
Regularly collect and analyze international market trends, competitor activities, and customer feedback. Adjust strategies promptly to ensure marketing materials remain targeted and effective.
Independently write and edit English marketing materials, including product documentation, presentations, website content, blogs, and social media copy, ensuring precise brand messaging.
Qualifications
Bachelor's degree or higher in Marketing, International Business, Mechanical Engineering, Smart Hardware, or related fields preferred.
Minimum 2 years of international marketing experience, with at least 1 year focused on
event marketing
and content creation.Fluent in English (mandatory), with strong written and verbal communication skills to ensure error-free delivery of marketing messages.
Familiar with product marketing strategies and capable of quickly producing diverse materials (e.g., brochures, technical docs, demo videos). Proficient in digital marketing tools and data-driven optimization.
Strong creative thinking and execution abilities to deliver high-quality content and campaigns under tight deadlines.
Excellent teamwork and cross-departmental communication skills to align product marketing with market needs.
Preferred Qualifications
- Familiarity with the smart hardware industry and market trends.
- Engineering background or deep understanding of hardware products is a plus.
- Proficiency in content creation tools (e.g., Adobe Creative Suite, Final Cut Pro, Canva) and social media management platforms.
- Ability to thrive in a fast-paced, multitasking environment.
- Experience with AI tools.