Responsibilities
- Integrated Marketing Communication
- Lead agency to develop Integrated Marketing Communication (IMC) plan that fit with China market and product positioning.
- Lead and cooperate with media team in all aspects of advertising and media planning for the brand.
- Ensure integrity of consumer communication activities within the overall brand strategy, also provide guideline to other parties (sales, e-commerce team etc) implementation.
- Owns Creative development strategy and advertising process for the brand.
- Accountable for existing portfolio packaging design and execution and ensure fit within overall brand strategy and visual identity guideline.
Contribute to agency management briefing and evaluation process.
Project Management
- Ensure that all projects related to the brand are delivered effectively.
- Develop project management capability of the project teams.
Prioritize brand projects and allocate resources appropriately.
Strategic Planning
Support development of brand strategies (at local level) for the brand. Strong ability to set priorities, make tradeoffs and have clear focus.
P&L Management / Financial Forecasting
- Support in delivering brand P&L in line with business objectives. Prioritizes and ensures resources are focused to deliver business objectives.
Support in providing all marketing inputs into the Annual Budget and Latest Estimation (LE) for the brand.
Distribution/Channel Management
- Jointly collaborates with Sales to leverage shopper and customer insights into stronger brand plans.
- Collaborates with Sales to develop clear brand priorities and objectives by channel.
Understands the evolving channel dynamics and applies to brand plans.
Vitasoy Marketing Policies, Compliance and Integrity
- Clear understanding of all relevant Vitasoy policies, including Vitasoy compliance requirements and procedures.
Qualifications
- Bachelor or above;
- At least 10 years brand marketing management experience in consumer goods industry;
- Strong communication skill and team work ability;
- Good mental agility and learning agility, persistent, result oriented;
- Fluent English both in written and oral;
- Fluent at MS office software (PPT, Excel, Word);
- Strong capability of product innovation and IMC/digital campaign development.