该职位来源于猎聘 Current Responsibilities︱工作职责 Work content, tasks for which the job holder is directly responsible ︱本职位工作者直接从事的工作内容和任务 (1) Product management
Create and maintain 3 years' product roadmap for local market to improve and secure product competitiveness, product profitability, product positioning, value proposition, pricing strategies and unnecessary product phase out.
Product life-cycle management Conceptionalize cost reduction approaches covering products and process optimization) Responsible for implementation the product information management to be in line with SOPREMA group strategy. Provide value selling tools, product literatures, price lists and presentations.
(2) Competitive intelligence and market requirement
Meet customer to understand customer needs and market requirements.
Gather information and analyse on competitor's products and activities and consolidate in impactful business reports / market intelligence system. Liaise with sales team to conduct market research, sizing the opportunity and translating findings into product requirements.
Stay abreast of new technology developments and industry trends in the market to identify opportunities for innovation.
(3) New business development Ensure commercial feasibility and business casing before any R&D investments Identify existing distribution models and propose price and distribution strategy for Soprema in Apac
Develop some potential partner for the distribution in China, set up performance and packaging requirement Develop list of influencers and convert them into ambassadors for SOPREMA brand and system solutions (4) New product launch and commercial activities
Propose, plan, implement and manage the stage-gate process of launching new product for China market and becomes successful product. Creation, development and management of new product launch activities and work closely with key stakeholders: R&D, sales, technical, supply chain, QA and Marketing Communication. Present at customer and technical events and perform demonstration test as required.
Provide support to sales team by contributing selling arguments based on solid product positioning and in identification and pursuit of key project opportunities. (5) Specification and technical marketing
Ensure that product specification consistently meet market requirements. Work with technical team, monitoring national regulations, update and provide product related information to sales team and market.
Actively participate in technical committees and report to sales team on possible developments. Establish the tolerance and need of products based on the local requirements. (6) Management reporting
Create impactful decision papers for all relevant trends and market changes Prepare and analyse monthly, quarterly and annual product performance reports to be shared with the management team.
(7) Fulfil tasks as required by the superiors and the company