Job Overview 综述
We are seeking a commercially driven and strategically minded Strategic Marketing Manager to join our team in Shanghai. This role demands clear leadership in developing and executing global and regional segment strategies, driving cross-functional alignment, and delivering customer-centric value in fast-paced markets. The ideal candidate brings a proven business and commercial background, ideally paired with technical expertise or industry experience in electronics or consumer goods.
Responsibilities 职责
Key Responsibilities
- Lead the development and execution of global and regional segment and action plans: Define where and how to play across key markets
- Drive cross-functional collaboration with Commercial, Technology & Innovation (T&I), Business Line (BL), and Marcom teams to ensure strategic alignment and flawless execution
- Set and own segment-specific targets and key milestones, ensuring measurable impact and accountability
- Shape technology roadmaps in close partnership with T&I to support innovation and long-term growth
- Define and implement value pricing strategies in alignment with Business Line leadership
- Lead marketing communications planning with our Marcom team to strengthen customer experience positioning and brand visibility
- Champion new ways of working, fostering internal collaboration and building strategic partnerships along the value chain
Qualifications 要求
Required Competencies
- Strategic Planning and Managing work: Demonstrated ability to lead strategic planning and drive execution across global and regional teams
- Business & Commercial Acumen: Proven experience in strategic marketing, business development, or commercial roles, ideally within electronics or consumer goods sectors
- Collaboration: Builds collaborative relationships, communicates effectively, and drives team engagement
- Strategic Mindset: Demonstrates strong business acumen with a global and forward-thinking approach
- Driving for Results: Setting high goals for personal and group accomplishment, considering impact to bottom line and using measurement methods to monitor progress towards goals.
- Innovation: Creating an environment that inspires people to generate novel solutions with measurable value for existing and potential customers.
Qualifications
- Master's degree in Business, Marketing or related field; MBA or advanced technical degree preferred
- Industry Expertise: Additional technical or engineering background in Engineering Plastics or related materials is a strong advantage
- Minimum 5 years of experience in strategic marketing or commercial roles, preferably in electronics or consumer goods
- Strong analytical and strategic thinking skills with a track record of successful cross-functional collaboration
- Fluent in English and Mandarin
- Experience in multinational environments and matrix organizations is a plus