返回查询:Media Lead / 上海

Responsibilities
:

  • Support Marketing team to formulate holistic media communication strategy with full understanding of brand equity, marketing objective and strategy.
  • Work together with brand teams and external agencies to build foundation of brand – owned amplification in media landscape with effectiveness and efficiency.
  • Drive media transformation to live with deep understanding of business needs, brand equity and online commerce platform business acumen.
  • Build an internal CRM system and activate social official account by partnering with Brand team.
  • Synergize and collaborate with HK media team to drive one Greater China media strategy to maximize business outcome.

Qualifications
:

  • At least 8 years or above relevant working experience on media planning and digital/social project management from digital media platforms or advertiser companies.
  • Have deep understanding on China media marketplace and trend, also an expertise on media and social platform planning and execution.
  • Integrity, eager for success, strong teamwork mindset with positive & proactive working attitude.
  • Good at communication skill and strong coordination capability.
  • Good at English writing and presenting.