Role Purpose
Accelerate regional digital growth by leading platform development, optimization, and cross-market rollouts for
premium beauty & lifestyle portfolios
. Bridge global strategy with local execution to drive operational excellence, innovation, and consumer-centric experiences across marketplaces, brand sites, eTailers, and social commerce.
Key Responsibilities
Strategic Digital Growth
- Execute APAC digital roadmaps aligned with global strategy, adapting to regional dynamics.
- Lead end-to-end agile project management for digital initiatives across markets.
Digital Experience & Rollouts
- Manage regional rollout of
brand digital experiences
(marketplaces, , microsites), ensuring consistent consumer journeys. - Customize scalable digital frameworks with brand/market teams for future expansions.
Platform Partnerships & Commerce Innovation
- Develop strategic alliances with
APAC platforms
(e.g.,
Lazada, Shopee, Line, Kakao, Naver
) to drive co-marketing and maximize visibility. - Pilot/scalable commerce opportunities in emerging ecosystems (messaging apps, new channels).
- Embed
digital best practices, sustainability (ESG), and data-driven insights
into operations.
Insights & Optimization
- Track APAC digital KPIs; deliver actionable insights for growth and competitive advantage.
- Monitor market trends and competitor shifts to adapt strategies proactively.
Requirements
- Bachelor's or above in Marketing/Digital/Business or related field.
- 6+ years in digital commerce/e-business
, preferably within
premium beauty/lifestyle sectors
. - Proven track record in
regional DTC rollouts, digital transformation, and cross-market project leadership
(complex matrix environments). - Expertise in
APAC digital landscape
(platforms:
Lazada, Shopee, Line, Kakao, Naver
). - Strong analytics proficiency and
regional project management
. - Exceptional stakeholder management in cross-cultural environments.
- Fluent English required; proficiency in additional Asian languages preferred.