该职位来源于猎聘 The purpose of the Customer Offering Manager is to maximize total revenues and margins by developing a market assessment and product strategy to optimize the customers offerings though Amplifon's product & services portfolio.
This includes the design and maintenance, portfolio management and pricing / promotion mix strategy and monitoring.
Key Accountabilities And Responsibilities
Support Amplifon own-labelling product marketing, including,
- Design product portfolio
- Hearing aids and other products:
- Design product life cycle and launch of NPDs based on innovation funnel of suppliers (continuous relationship with them); leadership of launch projects in collaboration with other functions: Finance, Sales, Procurement, Audiology, etc.
- Monitor and optimization of product portfolio
- Monthly forecast accuracy of product mix, average selling price and discount
- Pricing strategy & execution control in store
- Monthly price forecasting
- Monitor average selling price, discount and margins performance and data analysis to detect issues, areas of improvement and recommending actions
- Lead a continuous store systems evolution to always ensure full control on pricing, promotions, and discount execution in store (Key user and liaison with IT function)
- Define annual calendar & campaign execution
- Prepare for APE big launch in Y25 Q3/Q4 with comprehensive launch package and be responsible for landing in all touch points.
- Design annual calendar and activities to be in line with annual business purpose
- Promotions (including CRM, other activities) well execution to reach ASP target and to push consumer upselling; post-mortem analysis
- Disruptive business model thinking to boost market share and ensure company growth
- Competition monitoring and reacting Define Amplifon Full Services (including own-labelling & retailor services)
- Design Amplifon, as a Hearing Solution retailor, full services package, to give customer valuable benefits, whilst being competitive in the market.
- Define own-lablelling product bundles service and additional service packs, attached to the purchase of Hearing aids to push upselling and generate cross-selling. Other tasks as deemed appropriate by Manager . Other tasks as deemed appropriate by Manager
Experience And Qualifications
Essential Qualifications:
- Masters or bachelor's degree in engineering, marketing, business, or related field.
Essential Experience
- Deep experience in pricing and product offering, esp. medical related products
- Hearing-aids related experience is highly preferred.
- Proven track record of multifunctional projects leadership
- Digital knowledge would be very appreciated
- BI experience very appreciated Skills and Competencies
Soft Skills
- Alignment to the Amplifon Values
- Excellent written and verbal communication skills
- Ability to manage and prioritise competing demands with a customer-focused and outcomes-cantered approach
- Passionate for results and performance
- Driving innovation and continuous development thinking
- Comfortable dealing with ambiguity
- Entrepreneurial spirit
- Detail and quality focussed
Technical Skills
- Financial and analytical acumen
- High proficiency using MS Office Suite
- Demonstrated understanding of project management, process management, service delivery and PM software