About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.
Responsibilities
- Product management
- To develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budget
- To prepare and implement related annual brand plan
- Management / co-ordination
- To develop and manage national level KOLs
- Ensure high quality implementation of marketing plans
- Control of the budget within agreed limits; allocate budget by annual strategy to keep efficacy.
- Implement quality standards of daily work
- Drive innovations in hospital communication and support to support robust business growth
- Ensure optimal flow of information, messages and material to salesforce; set up the product training for sales force
- Cross function communications
- Collaborate with local marketing and sales team to implement and optimize annual plan
- Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan
- Market intelligence
- Lead and implement necessary research and analysis, to understand market dynamics and initiate marketing programs
- Understand China medical reform and health care environment macro trend and be able to translate it into actionable business implications
- Maintain competitive and updated on competitor activities.
Requirements
- At least 3 years of marketing experience in multinationals; sales experience is a plus.
- Deep knowledge of relevant KOLs with seniority
- Fluent in English and Mandarin
- Excellent people interaction skills
- Strategic integration and result orientation
- Leadership and decision making
- Customer focus and orientation
- Business acumen
- Cultural sensitivity and adaptability
- Adaptability and change
- Analysis, judgment and innovation
- Technical know-how, market/business expertise
关于勃林格殷格翰
在勃林格殷格翰,我们开发突破性疗法,改善人类和动物的健康。自1885年成立以来,作为一家家族企业,我们目光长远。截至目前,我们在全球有52,000名员工,形成了多元、合作、包容的文化。我们相信,如果我们的员工才华横溢、雄心勃勃、热衷创新,我们就拥有了无限可能。
为什么选择勃林格殷格翰?
在这里,你可以成长、合作、创新并改善生命与健康。 我们提供有挑战性的工作,塑造平等、友善的全球工作环境,培养创新驱动的心态和做法。此外,为所有员工提供学习和发展机会也至关重要,因为您的成长就是我们的成长。
勃林格殷格翰是提供平等机会的全球雇主,对公司多元、包容的文化引以为豪。我们欢迎多样化的观点,努力营造包容的工作环境,为我们的员工、患者和社区创造福祉。
想要了解更多?请访问 https://www.boehringer-