Is this your next challenge in marketing?
The challenge is to:
- Work close with the Head of Marketing to formulate the brand direction to be aligned with business objectives and develop go-to-market brand communications strategies to differentiate our brand equity and engage with customers.
- Safeguard the yuu brand across all touchpoints and markets; maintain and enforce brand guidelines and tone of voice; develop and maintain an enterprise-grade brand asset library; manage BAU materials and partner channel exposure.
- Lead brand and consumer PR campaigns to drive TOMA, brand exposure and positive buzz; set newsroom cadence, messaging and content strategy across online and offline channels.
- Partner with Corporate Communications to manage media relations and respond to media requests; lead issues/crisis preparedness and response with clear lines-to-take and escalation protocols.
- Oversee timely, high-quality bilingual materials (press releases, lines-to-take, speeches, infographics, advertorials, by-lined articles) in Chinese and English; uphold a high-communications quality bar.
- Own the roadmap for always-on engagement mechanics and influence product priorities that reduce friction and increase value.
- Market intelligence - Monitor, research and analyze market trends, competitor activity and customer insights (surveys, focus groups, social listening); translate insights into strategic bets, pipeline priorities and budget recommendations.
- Develop and maintain a comprehensive brand asset library and ensure all related materials align with the brand guideline.
- Sustain yuu's brand exposure and manage the BAU brand materials at promotion partners' channels.
Do you have experience in branding & campaign?
- Degree holder
- 8–10 years' progressive experience in brand/communications and digital/CRM marketing, leading large integrated campaigns with measurable commercial impact; loyalty, retail or e-commerce background strongly preferred
- Proven ownership of core customer metrics and experimentation at scale; track record building customer mechanisms and influencing product roadmaps to drive acquisition, activation and retention.
- Creative mindset with an eye for design and aesthetics, ensuring brand consistency and visual appeal.
- Excellent verbal and written communication skills in Cantonese and English, with the ability to articulate complex ideas and influence stakeholders at all levels.
- Strong understanding of Hong Kong consumer behaviour, market dynamics and industry trends.
- Agile, comfortable with fast paced environments and highly motivated multi-tasker with growth mindset.
- Experience in managing different stakeholders, preferably with experience to collaborate with multiple teams.
- Good team leader with excellent interpersonal skills, proactive and efficient in working with multiple internal and external parties.
- Strong knowledge of the Greater Bay Area consumer landscape, media ecosystems
- Less experienced will be consider as Assistant Marketing Manager