该职位来源于猎聘 Main Responsibility:
- EC Channel development and management, covers portfolio strategy, promotional strategy and core business cycle management
- Lead business planning cycle incl. sales forecast and budget planning, co-work closely with sales team and EC-MKT team, provide management team clear business picture with suggestion and solution
- Cascade brand strategy and marketing plan to channel, lead resource allocation within channel to achieve target
- Monitor by account P&L, generate optimization direction to sales team and EC-MKT, oversee execution
- Develop pricing strategy, promotional policy and handle promotional investment
- Monitor EC in-site execution incl. D11, 618, SBD, new product launch, etc Qualifications / Requirements: Must
- Bachelor's degree 2. 5 year working experience 3. 3 year in eCommerce
- Fluent in English, both writing and speaking Preferred
- Trade marketing or sales experience