工作职责:
Online sales management
- Achieve Online (JD/FGS/DY/RED) net sales and well-manage relationship with platform to ensure resource.
- Set, manage and monitor TP's operation strategy (FGS/DY/RED) , plans and execution of all online channels in terms of merchandising, activity planning, customer service and logistic delivery.
- Be respond for the FGS performance of key metrics like GMV, P&L, TTS, Stock Turnover, and coordinate with MKT on evaluating UV, Conversion, AUS, Member , TA profile (Databank/Strategy Center) and New User performance in order to increase brand sales and profit.
- Monitor TP's daily operation to ensure the brand equity and business target are well addressed.
- Cooperate with CBD team to ensure JD platform monthly GSV & OFFTAKE delivery, monthly set business building block and set price guidance, ensure JD business ROI delivery.
Business Analysis & Reporting
- Analysis of sales, site performance, category insight, campaigns performance.
- Ongoing analysis of key business metrics including classification and key item sales, site traffic, conversion, member growth and consumer behavior, marketing programs.
E-marketing & Operation
- Constantly improve site usability together with marketing team and TP.
- Direct and implement regular FGS event to generate more traffic and sales.
- Responsible for keeping track and updating monthly marketing calendars, sending correspondence with updates to TP or internal team.
- Create reports to analyze marketing results.
- Track and analyze competition in key platform.
- Develop eCRM communications plans for site performance growth, retention & conversion.
任职条件:
Qualifications
- Minimum 3 years experience in Ecommerce area in multinationals
- Strong background in FGS operation is a must
- Good at P&L and ROI management
- Strong customer and consumer focus and knowledge in business.
- Excellent interpersonal skills with strong adaptability into a dynamic environment
- Preferred to be creative with entrepreneurship spirit and can work independently
- Bachelor degree above