Key Accountabilities:
- Develop yearly product communication plans, assist in formulating promotion strategies and execute specific promotion activities (e.g. social media operations, offline events, advertising) to ensure the successful launch and exposure of the products and solutions.
- Develop and update product related marketing assets. (Product catalogue, leaflet etc.,)
- Develop and publish promotion contents for products internally and externally on matched channels.
- Track the effectiveness of the promotion, analyze data (e.g., exposure, conversation rate) and optimize the promotion plan accordingly. Ensure the promotion materials comply with brand standards.
- Collect industry brand trends and competitors' promotion strategies to provide references for adjusting communication strategy.
Job Holder Requirements:
- University degree or above in Marketing or related discipline
- 2-5 years of experience in Marketing:
- Working experience in a matrix organization
- Industrial lubricants or chemicals experience are desirable but not essential
- Market communication and activation experiences preferred.
- Innovative thinking
- Strong interpersonal and communication skills
- Evidence of effective networking and relationship building skills both internally and externally
- Strong change management skills
Why join us?
At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees' lives that are meaningful, so we offer benefits to enable your work to fit with your life These benefits can include flexible working options, paid parental leave policy among others
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.