该职位来源于猎聘 Key Responsibilities:

Deeply understand the brand strategy and goals and assist in building communication plan to drive clear alignment and trackable KPIs;
Develop holistic media/paid social plan to support business, campaign objectives and manage performance;
Responsible for paid social strategy execution and follow up, especially on Red note to engage and convert consumers;
Evaluate social campaigns and always-on communication, during and after execution to identify improvement areas;
Coordinate with EC team and external agencies to ensure high quality and timely delivery;
Understand evolvement of China digital media and seek new opportunities. Requirements:
Bachelor or master's in marketing/communication/media or related majors;
Robust social media experience with the focus on KOL strategy and paid media in key platforms (Red);
Experienced in managing budgets and well versed in media & digital planning and execution;
Strong project management skills, able to solve problem in complex construct;
Strong communication and presentation skills – written and oral;
Capacity to manage multiple projects simultaneously; -English can be as a workable language.